The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Men's ego-images represented on the fashion blogs in web 2.0 era

웹 2.0 시대 패션에 나타난 남성의 자아이미지 - 퍼스널 패션블로그를 중심으로 -

  • Suh, Sung Eun (Dept. of Clothing and Textiles, Sangmyung University)
  • Received : 2014.09.18
  • Accepted : 2014.10.13
  • Published : 2014.10.31
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Abstract

In the era of 2.0 web, blog has become the media that men can express themselves with fashion more actively and independently, as paying much attention to their personal appearance and cultivating an upscale lifestyle. They often create their fashion images in the virtual space where enables a free and creative operations of self-expression. The study aims to identify the types of men's ego-images represented on the personal fashion blogs based on the framework of analysis from the previous research (Suh, 2014), to build the base data for analyzing men's fashion style in $21^{st}$21st century that reflects changes in men's sexual images, and to verify the framework as comparing with the previous case study about the women blogs (Suh, 2014). The case studies conducted 5 men's personal blogs such as bryanboy, iamgala, little fashionisto, katelovesme, and stylentonic. The study results almost same types of women's ego-images as following. The imaginary ego-image is classified as narcissism, regression, identification, and virtuality, the social ego-image as symbolism of roles and others'desire, the real ego as primary instinct, practical reality, object a, jouissance and sexual perversion. The personal style of men shown on the fashion blogs appears as a significant factor to analyze male customers in the growing men's beauty and fashion market.

Keywords

References

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