The Journal of Fisheries Business Administration (수산경영론집)

The Korean Society of Fisheries Business Administration (한국수산경영학회)
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A Study on the Influences of Authenticity of Hwasung-si Baegmi-ri Fishing Village Experience Program and Tourist Experience on Tourist Satisfaction

화성시 백미리 어촌체험마을사업의 고유성과 관광체험이 방문객의 만족에 미치는 영향

  • Jang, Cheol-Ho (Pre-Korea Fisheries Introstructure promotion Assocuiation) ;
  • Jang, Young-Soo (Department of Marine & Fisheries Business and Economics, Pukyong National University) ;
  • Lee, Jung-Phil (Department of Marine & Fisheries Business and Economics, Pukyong National University)
  • 장철호 ((전)한국어촌어항협회) ;
  • 장영수 (부경대학교 해양수산경영학과) ;
  • 이정필 (부경대학교 해양수산경영학과)
  • Received : 2014.07.22
  • Accepted : 2014.09.25
  • Published : 2014.09.30
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Abstract

This study aimed to redefine the concept of fishing village tourism. In addition, it aimed to carry out detailed analyses of the influences of authenticity and non-authenticity of fishing village experience on tourist's satisfaction as well as the influences of tourist's experience on their satisfaction. The study evaluated responses of people who visited research target fishing villages in the East sea area(Hwasung-si Baegmi-ri) which had been rated as successful case. The evaluation was performed to analyze how tourist satisfaction would be influenced by the authenticity of the fishing village experience program based on the authenticity theory(Wang, 1999) and the experience realms theory(Pine & Gilmore, 1999). This study tried to find out realistic factors of the experience realms theory through field investigation, conducting interviews, and holding discussions. From these, the cause-and-effect structure of authenticity, tourism experience and satisfaction could be identified. The results of hypothesis tests are as follows; With respect to the relationship between authenticity and satisfaction in hypothesis I, authenticity did not have a statistically significant effect on satisfaction, while non-authenticity had a significant influence. As a result, the research hypothesis I that authenticity influences satisfaction was partially supported. Regarding hypothesis II of the link between authenticity and tourism experience, a significant effect of authenticity was found in education experience, entertainment experience for Baegmi-ri village. The effect of non-authenticity was significant on deviation experience. Consequently, hypothesis II was also partly supported. The relationship between tourism experience and satisfaction in hypothesis III was significant in education, entertainment, and deviation experiences which lends support to hypothesis III to some extent.

Keywords

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