Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Influence Factors of Telematics Services Acceptance in a Domestic Market

텔레매틱스 서비스 수용의도에 미치는 영향요인에 관한 연구

  • Jang, Se-Ho (Department of Information Management, Graduate School of Venture, Hoseo University) ;
  • Yang, Hae-Sool (Department Of Information Management Graduate School of Venture, Hoseo University)
  • 장세호 (호서대학교 벤처전문대학원 정보경영학과) ;
  • 양해술 (호서대학교 벤처전문대학원 정보경영학과)
  • Received : 2014.07.12
  • Accepted : 2014.09.20
  • Published : 2014.09.28
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Abstract

Telematics is a compound word derived from telecommunication and informatics, which provides wireless data service such as traffic information, living information, remote control, maintenance and etc. in a vehicle using GPS(Global Positioning System) and telecommunication. Telematics acceptance was investigated to analyze characteristics of telematics service and its market by using a theoretical technology acceptance model based on literature review. In this paper, valid factors, influencing telematics service acceptance, have been drawn in terms of user ease-of-use, usefulness and service characteristics. Modified measuring variables were used by referring to previous researches.

텔레매틱스(Telematics)의 정의는 기술통신(Telecommunication)과 정보공학(Informatics)의 합성어로 GPS(Global Positioning System)와 무선통신을 이용하여 차량 내에서 무선 데이터 서비스인 교통정보, 생활정보, 차량원격제어, 차량관리 등 다양한 서비스를 제공하는 것을 말한다. 신기술 수용관점에서 텔레매틱스 수용에 관한 이론을 문헌연구를 통하여 고찰하였고, 이를 바탕으로 이론적 배경으로서 기술수용모델을 설정하게 되었으며, 또한 텔레매틱스 서비스 및 시장의 특성을 파악하게 되었다. 선행연구를 통하여 수용의도에 영향을 미치는 사용자측면의 용이성, 유용성 그리고 서비스 특성에 대한 타당한 변수를 파악하였고, 선행연구의 특정 항목을 참고 및 수정하여 본 연구의 측정변수로 사용하였다.

Keywords

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