The Influences of Identity and Disclosure on Use Intentions in Social Network Services: Focusing on Interpersonal Process Model of Intimacy

정체성과 개방성이 소셜 네트워크 서비스 사용의도에 미치는 영향 : 친밀감 대인관계 과정 모델을 중심으로

In this study we adopted Interpersonal Process Model of Intimacy to study SNS use intention. First, we investigated the effects of personal identity, social identity and intimacy. Second, we tested the influences of self-disclosure, partner disclosure on perceived partner responsiveness. Third, we measured the relationship between perceived partner responsiveness and intimacy. Lastly, we investigated the effects of intimacy, perceived partner responsiveness and use intention. A total of 232 final respondents were collected from users of Social Network Services in 2011. The results revealed several important findings. First, we found that social identity had a significant and positive effect on intimacy. However, personal identity showed insignificant effect toward intimacy. Moreover, self-disclosure and partner disclosure had a positive effects on perceived partner responsiveness. perceived partner responsiveness showed a positive effect on both intimacy and use intention. Lastly, intimacy had significant effect on use intention.