Journal of the Korean Society for Railway (한국철도학회논문집)

The Korean Society for Railway (한국철도학회)
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Effect of KORAIL Tour Conductors' Emotional Labor on Customer Orientation: Moderating Effect of Perceived Organizational Support

철도여행인솔자의 감정노동이 고객지향성에 미치는 영향 - 조직지원인식의 조절효과 -

  • Received : 2014.04.16
  • Accepted : 2014.07.01
  • Published : 2014.08.31
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Abstract

This study analyzes, based on survey of the behavior of 288 railroad tour conductors. how deep acting and surface acting, which were both classified as emotional labor, influence customer orientation. It also analyzes the moderating effect of POS (perceived organizational support) on emotional labor and customer orientation. The following are the summarized results of the analysis. First, railroad tour conductors' deep acting has a positive influence on customer orientation. And surface acting has a negative effect on it. Second, after the moderating effect of POS has been studied, it is found that POS does not appear to have a moderating effect on customer orientation of deep acting but does appear to have a moderating effect on customer orientation of surface acting. In conclusion, this study implies that it is important, to railroad tour conductors, that organizational level support enhance customer orientation; it is also important to manage railroad tour conductors' emotions in order to enhance customer orientation.

본 연구는 철도여행인솔자 288명을 대상으로 이들의 감정노동을 내면행동과 표면행동으로 구분하고, 감정노동이 고객지향성에 미치는 영향과 감정노동과 고객지향성 사이에서 조직지원인식의 조절효과를 실증분석 하였다. 분석결과를 요약하면, 우선, 철도 여행인솔자의 내면행동은 고객지향성에 유의한 정(+)의 영향을 미쳤으며, 표면행동은 유의한 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 철도여행인솔자의 조직지원인식은 내면행동과 고객지향성과의 관계에서는 유의한 조절효과를 보이지 않았으나, 표면행동과 고객지향성과의 관계에서는 유의한 조절효과를 보이는 것으로 나타났다. 결론적으로 본 연구는 철도여행인솔자의 고객지향성을 높이기 위해서는 그들의 감정관리와 조직적 차원의 지원이 중요함을 시사하고 있다.

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