Abstract
In recent highly competitive business environment, collaboration has become one of the important business strategies for companies to survive and/or prosper. There are many different types of collaboration strategies, and it is crucial for companies to select the right ones according to the types of collaboration they require. To select the right type of collaboration options for business, in the past research, there have been two important criteria to classify collaboration types, namely governance (who makes key decisions - one kingpin participant or all players?) and membership (can anyone participate, or just select players?). In this research, we add a new classification criterion, recognition of collaboration purpose, which means whether collaborators know or do not know the purpose of collaboration in advance. Recently, we see many cases in which social media data are used in many unknown purposes a priori. In this research, we add such cases to develop new classification model.