한국가구학회지 (Journal of the Korea Furniture Society)
- 제25권3호
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- Pages.213-224
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- 2014
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- 1226-3109(pISSN)
침대 광고에 표현된 품질관리 요소에 대한 연구
A Study on Quality Control which is Expressed in Advertisement of Residential Beds
- Rim, Kwang Soon (Department of Furniture Interior Design, Kyungmin College) ;
- Kim, Jong Kuk (Department of Architecture Interior, Kyungmin College) ;
- Choi, Joon Oh (Department of Architecture, Shinansan University)
- 투고 : 2014.06.17
- 심사 : 2014.07.18
- 발행 : 2014.07.25
초록
Advertising provides consumers with information about products, purchasing effect and criteria. Advertising of the domestic bed companies started in the 1990's and each company focused on publicizing its brand. As the times change, however, they begin to express the quality-property which consumers demanded in the advertising. This research examined the advertising trends in the domestic and foreign bed companies. Also, it presents how the quality control (QC) is reflected on the advertising of the domestic and foreign bed companies. As a result of the analysis on bed-advertising of them, the things mostly represented as a determinant of product quality are performance, shape/quality, recognition and reliability. On the side of consumers, however, service, durability and stability are mirrored in the advertising and help choose the products as the determinants.