The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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What are the Individual's Real Cares to Switch Personal Cloud Services?

  • Received : 2014.05.02
  • Accepted : 2014.06.25
  • Published : 2014.06.30
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Abstract

As the fast development of information technology (IT), abundant attractive alternatives have showed up and challenged to the traditional information technology (IT). Cloud services, the hottest representative among these alternatives, has attracted the attention from all walks of life. Considering the diversity of cloud services, this study attempts to find out the important factors affected on individual's switching intention from incumbent IT to cloud services mainly based on two-factor theory (switching enablers and switching inhibitors) and explore the direct influences of these factors on individual's switching intention. According to our findings, individual's switching intention to cloud services is not only positively influenced by switching enablers but also negatively influenced by switching inhibitors. All the switching enablers in this study (perceived omnipresence, perceived collaboration support and perceived compatibility of cloud services) have positively significant influences on individual's switching intention as well as the switching inhibitors (usage habit of incumbent IT and perceived risk of cloud services) have negatively significant influences on individual's switching intention. It's noteworthy that satisfaction of incumbent IT has insignificant influence on individual's switching intention in this study. Moreover, as we expected, both social influence and personal innovativeness have significant influences on the generation of individual's switching intention.

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References

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