The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Content Analysis as a Method for Measuring Exploitation and Exploration: Discussion with Example Application to the Worldwide Optical Library Industry

활용과 탐색 측정을 위한 방법론으로써 콘텐츠 분석 :세계 광디스크 라이브러리장치 산업

  • Received : 2014.06.19
  • Accepted : 2014.07.17
  • Published : 2014.07.28
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Abstract

Measures of exploration and exploitation fall into three categories, patent-based measures, survey-based measures, and press-based measures. Such variety stems from the lack of consensus on definitions of exploration and exploitation. Given a dynamic nature of exploration and exploitation, I suggested how to improve existing press-based measures by suggesting strategies and procedures for constructing valid and reliable press-based measures in a single industry context. I illustrate my arguments through a study of the worldwide optical disk industry.

활용과 탐색을 측정하는 방법은 특허 기반의 방법, 설문 기반의 방법, 언론 기반의 방법 세 가지로 나뉜다. 다양한 방법론이 나오게 된 이유는 활용과 탐색의 정의에 대한 합의가 아직 이루어지지 않았기 때문이다. 활용과 탐색 활동은 기업이 장기적으로 행하기 때문에 언론 기반의 방법이 가장 적절하며, 이 논문에서는 세계 광디스크 라이브러리 장치 산업의 데이터를 활용하여 유효하고, 신뢰성 있는 언론 기반의 방법에 의해 활용과 탐색을 어떻게 측정하는 것인지를 보여주고자 한다.

Keywords

References

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