한국ITS학회 논문지 (The Journal of The Korea Institute of Intelligent Transport Systems)

  • 제13권3호
  • /
  • Pages.47-65
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  • 2014
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  • 1738-0774(pISSN)
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  • 2384-1729(eISSN)
한국ITS학회 (The Korea Institute of Intelligent Transport Systems)
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구조방정식 모형을 이용한 도형식 가변안내표지판의 운전자 선호도 평가 모형 개발

Developing a Structural Equation Model of Drivers' Preference on Route Diagrams of Variable Message Sign

  • 권혜리 (한국항공대학교 항공교통물류학과) ;
  • 김병종 (한국항공대학교 항공교통물류우주법학부) ;
  • 김원규 (한국항공대학교 항공교통물류우주법학부) ;
  • 유수인 (한국항공대학교 항공교통물류학과)
  • 투고 : 2014.02.07
  • 심사 : 2014.05.07
  • 발행 : 2014.06.30
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초록

도형식 가변안내표지판은 운전자들의 경로선택에 대한 의사결정을 지원하는 역할을 하며 운전자의 이해도와 시인성이 높아 도심부 도로 및 고속도로에 설치가 확대되고 있다. 그러나 도형식 가변안내표지판에 대한 운영방안이나 지침 등이 전무한 실정이다. 이에 본 연구는 도형식 가변안내표지판 표출면 구성에 따른 운전자의 선호도를 평가하는 모형을 개발하기 위하여 차량 시뮬레이터를 활용한 실험 및 설문조사를 수행하였다. 연구 결과 표출면의 구성요소 중 도로선형, 외곽선, 문자체 등의 디자인적인 요소보다는 문자높이, 노드수 등의 정보 제공 량이나 시인성과 관련된 부분이 운전자의 감성요인과 선호도에 큰 영향을 미치는 것으로 나타났다. 또한 도형식 가변안내표지판의 제공 정보 단위 수는 11단위 또는 12단위가 적절한 것으로 나타났으며, 이는 통행시간을 제공할 경우 3개의 노드, 통행시간을 제공하지 않을 경우 5개 노드의 정보를 제공하는 것이 적정한 수준임을 의미한다. 따라서 가변안내표지판을 설치할 때 운전자의 감성요인과 선호도를 높일 수 있는 구성요소를 고려하여 표출면을 설계하여야 한다.

VMS(Variable Message Sign) helps drivers to choose their path to destinations on roadways. Some types of VMS often provide traffic information with clearly visible and comprehensible graphical route diagrams. Currently many diagramed types of VMS are installed on urban arterial and highways. This type of VMS surely enhances drivers' ability to comprehend traffic route information while they are driving on the roadway. Nevertheless, some of them are presented with so much information and design elements and they sometimes lead to decline of drivers' comprehensible level for traffic information. Drivers would fail to decide their preferable route in this state of information overflow. The purpose of this paper is to develop a drivers preference model for effective design principle including size and height of displaying font, and the amount of information in the route diagram considering driving speed, sex and age of the driver. This model is developed using structural equation modeling techniques. This model considers driver's emotional factor and, human factor and design component of route diagram. To collect data, we built driving simulator which is able to replicate real driving condition. 72 people who participated in the simulation were selected considering gender and age. The developed model showed that the amount of information, and visibility are more influential factors to the drivers' preference of the route diagram on VMS than design elements such as the shape and the font of the diagram.

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참고문헌

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