Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effects of Behavioral Intention on Education Service Quality of the Merchant College - The Mediating effect of student satisfaction -

상인대학 교육서비스 품질이 행동의도에 미치는 영향 -학생만족의 매개효과-

  • Ko, Hyun (Dept. of Venture Information Management, Graduate School of Venture, Hoseo University) ;
  • Yang, Hae-Sool (Dept. o fInformation Management, Graduate School of Venture, Hoseo University)
  • 고현 (호서대학교 벤처전문대학원 벤처정보경영학과) ;
  • 양해술 (호서대학교 벤처전문대학원 정보경영학과)
  • Received : 2014.04.23
  • Accepted : 2014.06.20
  • Published : 2014.06.28
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Abstract

In this study, We investigated the correlation between the education service quality for small business in the merchant college, and student satisfaction and behavioral intention. For this purpose, a factor relationship between the education service quality, and student satisfaction and behavioral intention was examined focusing on the existing literature and previous studies. Also, a survey was conducted for a total of 450 traditional market merchants in metropolitan areas who have completed education from the merchant college for analysis. The result of this study are as follows. First, The relationship between educational service quality and behavioral intention, and student satisfaction except tangibles had significant impacts, Second, student satisfaction was shown to have a positive mediating effect on the relationship between educational service quality and behavioral intention.

본 연구는 상인대학 소상공의 교육서비스 품질이 학생만족과 행동의도에 어떠한 상관성이 있는지에 관하여 살펴보았다. 이를 위하여 교육서비스 품질과 학생만족 및 행동의도 간에 요인관계를 기존 문헌과 선행연구를 중심으로 살펴보고 분석 대상으로 상인대학 교육을 이수한 전통시장의 상인을 대상으로 수도권 지역의 총 450명을 대상으로 설문 조사를 하였다. 연구결과 첫째, 교육서비스 품질과 학생만족 및 행동의도 관계에서는 유형성을 제외하고 유의한 영향을 미치는 것으로 분석 되었고, 둘째, 학생만족은 교육서비스 품질과 행동의도의 관계에 긍정적 매개효과가 있는 것으로 조사되었다.

Keywords

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