The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
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The Effect of the LOHAS Tendency on the Attitude and Purchase Intention for Environmental-Friendly Food Materials: From the Perspective of New Seniors

뉴시니어 소비자의 로하스(LOHAS) 성향이 친환경 식자재 태도 및 구매에 미치는 영향 연구

  • Kim, Younghee (Dept. of Hotel & Restaurant Management, Graduate School, Sookmyung Women's University) ;
  • Youn, Hyewon (LCB Hospitality Management, Division of Culture & Tourism, Sookmyung Women's University)
  • 김영희 (숙명여자대학교 일반대학원 외식경영학과) ;
  • 윤혜원 (숙명여자대학교 외식경영학과)
  • Received : 2014.05.07
  • Accepted : 2014.05.23
  • Published : 2014.06.30
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Abstract

The purpose of this study is to analyze the LOHAS tendency of new seniors' and its effects on the attitude and purchase intention for environmental-friendly food materials. Data were collected through a questionnaire survey from random sample of 162 senior customers in Seoul and Kyunggi area. The LOHAS tendency of new seniors can be divided into three factors; environmental-friendly, sustainability and sociality. Environmental problems affected the environmental-friendly factor the most while manufacturing techniques for sustainable products and recycling habits were key variables for the sustainability factor. The idea of companies sharing their value system of LOHAS tendency was the most significant for the sociality factor. Each of these LOHAS tendency factors influenced the purchase intention of the new seniors.

Keywords

References

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  1. The Relation between Mother’s LOHAS Propensity and Healthy Dietary Life Attitude perceived by Chinese University Students vol.21, pp.4, 2014, https://doi.org/10.20878/cshr.2015.21.4.008008008