Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Valence of Social Emotions' Sense and Expression in SNS

SNS내 사회감성의 어휘적 의미와 표현에 대한 유의성

  • Hyun, Hye-Jung (Dept. of Game and Multimedia, Woosong University) ;
  • Whang, Min-Cheol (Division of Digital Media, College of Software, Sangmyung University)
  • 현혜정 (우송대학교 게임멀티미디어) ;
  • 황민철 (상명대학교 디지털미디어학부)
  • Received : 2014.04.16
  • Accepted : 2014.05.31
  • Published : 2014.06.30
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Abstract

Social emotion is being highlighted as an important factor of human life in terms of quality of communication as a variety of social networks are commonly used. To understand such social emotion, this study verifies and analyzes the significance of lexical meaning and expression of emotion basically for understanding of complex meaning of social emotion. The emotional expressions represented in SNS text messages, one of the major channel of communication, are examined in this study to create scales of meaning and expression and to understand the differences deeply. As a result of the analysis, it turned out that negative assessment factors were more than positive ones among social emotional factors while positive ones were outstandingly many in the case of social emotional expression. Social emotional factors were classified by basic emotional elements and valences while emotional expression included complex meaning and especially positive elements were dominant in general.

사회감성은 다양한 사회적 네트워크가 형성됨으로서 우리생활에서 의사소통의 질적 관점에서 중요한 요인으로 대두되고 있다. 이러한 사회감성을 이해하기 위해서 감성의 어휘적 의미와 표현에서 보여 지는 유의성을 검증하고 분석하여 사회감성의 복합적인 의미를 이해하고자 한다. 본 연구에서 의사소통의 대표적인 채널인 SNS(Social Network Service)상에서 감성표현 결과를 이용하여 그 의미와 표현에 대한 척도를 구하고 군집분석을 통해서 그 차이를 깊이 있게 이해하려고 하였다. 분석결과 사회감성요인은 부정적 평가 요인 항목이 긍정적 요인에 비교하여 비중이 높은 반면, 사회감성 표현은 긍정적인 표현이 상당히 많이 제시되는 것으로 나타났다. 사회감성요인에 대한 분류에서 기본 감성이나 유인가로 구분이 가능한 반면에 감성표현에서는 사회감성에서 요구되는 부가적인 내용을 복합적인 의미로 내포하고 있으며 양가적 내용 특성 포함하고 있다.

Keywords

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