한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제16권1호
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- Pages.65-76
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- 2014
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- 1229-7240(pISSN)
대학생의 과시소비성향과 청바지 착용태도 및 구매행동
College Students' Conspicuous Consumption, Wearing Attitude and Purchasing Behavior of Jeans
- Park, Eun-Hee (Dept. of Fashion Design, Daegu University) ;
- Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungbook National University)
- 투고 : 2013.09.23
- 심사 : 2013.11.29
- 발행 : 2014.02.28
초록
The purpose of this study is to examine the influence of conspicuous consumption on wearing attitude of jeans and analyze the difference of purchasing behavior in jeans by gender. Questionnaires were administered to 386 college students living in Deagu and Busan province. Frequency, factor analysis, reliability analysis, regression analysis, t-test, and