Abstract
Purpose - This study aims to find ways to create win-win market strategies for department stores, vendors, and customers by studying the operation of the Teukyakmeip system-the distinctive trade system of Korean department stores-and preceding cases. Research design, data, and methodology - We simultaneously examined various materials, analyzed preceding research, and interviewed department store managers (the parties to the Teukyakmeip transaction). Results - We examined whether the Teukyakmeip transactions are really beneficial to department stores, but unfavorable to vendors. Significant results emerge including figures and tables. Conclusions - Department stores will implement and develop the system to advance the win-win partnership by minimizing errors and drawbacks from the system.