Science of Emotion and Sensibility (감성과학)

Korean Society for Emotion and Sensibility (한국감성과학회)
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A Study on the User Preference Factor of Internet Open Market Users: Centered in the web main interface of 4 major open markets in Korea

인터넷 오픈마켓 사용자 선호요인 연구: 주요 4사 웹 메인 인터페이스를 중심으로

  • Kim, Munhwan (School of Industrial Management Engineering, Korea University) ;
  • Kim, Taeho (School of Industrial Management Engineering, Korea University) ;
  • Lee, Hongchul (School of Industrial Management Engineering, Korea University)
  • 김문환 (고려대학교 산업경영공학과) ;
  • 김태호 (고려대학교 산업경영공학과) ;
  • 이홍철 (고려대학교 산업경영공학과)
  • Received : 2014.08.19
  • Accepted : 2014.10.21
  • Published : 2014.12.31
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Abstract

The number of people using on-line shopping has rapidly increased over time. In particular, open-market is the most potential on-line market. Since there are too many products in open-market, customers have serious troubles finding products they want. Thus, interface should be improved so that open-market is able to offer products they want effectively. This study analyzed web interface based on main web pages of four major open-market companies in Korea, and performed satisfaction evaluation according to the analyzed factors. As a result, it reveals that what kind of factors the customers prefer and there is a causal relation between the most satisfactory open-market and the preferred factors of the customers.

온라인 쇼핑을 이용하는 사람들의 수는 시간이 지날수록 기하급수적으로 증가하고 있다. 그 중에서도 오픈마켓은 가장 각광받고 있는 온라인 시장이다. 현재 오픈마켓은 너무 많은 상품들로 인해 고객들이 원하는 상품을 찾을 때 많은 어려움을 겪고 있다. 따라서 오픈마켓은 효율적인 상품을 제공할 수 있도록 인터페이스를 개선해야 한다. 본 연구는 국내 오픈마켓 주요 4사의 메인 화면을 기준으로 웹 인터페이스를 분석하였고, 분석요인에 대한 만족도 평가를 진행하였다. 분석결과, 고객들이 어떠한 요인을 선호하는지에 대해서 알 수 있었으며, 설문 응답자로부터 가장 높은 만족도를 얻은 오픈마켓과 응답자들의 선호 요인이 인과관계를 가짐을 확인하였다.

Keywords

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