Abstract
In order to create more jobs and cope with big change of economic paradigm, a self employed creative company is suggested as an alternative mean. The understanding of relationship between performance and characteristics of self employed creative company will be helpful in establishing and efficiently operating a relevant government policy. Therefore, this study identifies empirically relationship between financial performance and characteristics of self-employed creative company. Through exploratory factor analysis and regression analysis, creativity and network is essential in increasing the financial performance of self-employed creative company.