참고문헌
- Akyildiz M. & Argan, M. (2010). Factors of leisure experience: a study of Turkish festival participants. 17(4), 385-389.
- An, K. H., Hwang, S. J., & Jung, C. J. (2010). Fashion marketing(3rd ed.). Seoul:Suhaksa.
- Baek, J. H. (2011). Study of influential correlation between the types of distribution channel experiential factor and store attitude and purchase intention: with a focus on Korean, USA mobile phone distribution channel. Unpublished doctoral dissertation, University of Hongik, Seoul.
- Boswijk, A., Thijssen, J. P. T., & Peelen, E. (2005). A new perspective on the experience economy: Meaningful experiences. Amsterdam:Pearson Education.
- Brakus, J. J., Schmitt, H. B. & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty?. Journal of Marketing, 73(May), 52-68.
- Chang, D. R. & Koh, A. R. (2006). Experimental marketing in the fashion and apparel industry. Fashion information and technology, Vol. 2, 59-69.
- Chang, P. L. & Cheng, M. H. (2006). Building consumer- brand relationship: A cross-cultural experiential view. Psychology & Marketing, 23(11), 927-959. https://doi.org/10.1002/mar.20140
-
Chattopadhyay, A. & Laborie, J. (2005). Managing brand experience : The Market Contact
$Audit^{TM}$ . Journal of Advertising Research, 45(1), 9-16. https://doi.org/10.1017/S0021849905050129 - Choi, S. H. & Lee, E. Y. (1994). The types of emotion experienced in the process of wearing clothes. Journal of the Korean Society of Clothing and Textiles, 18(3), 395-409.
- Davis, S., M. & Dunn, M. (2002). Building the brand-driven business: Operationalize your brand to drive profitable growth. SanFrancisco, CA:Jossey-Bass.
- Ercan, Z. M. A. (2007). Public spaces of post-industrial Cities and their changing roles, Metu JFA, 24(1), 115-137.
- Holbrook, M. B. & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140. https://doi.org/10.1086/208906
- Hur, W. M. (2000). Experience marketing. LG Economic Research Institute, Management Information, 36-39.
- Jang, J. Y. (2008). Influences of Satisfaction with the Image and Salespersons' Service of Flagship Stores on Consumer Intention of Purchase. Unpublished doctoral dissertation, University of Kook Min, Seoul.
- Kim, J. H. (2008). VIP Report: Companies to get to the heart of women, dominate the market. Hyundai Research Institute, 1-2.
- Kim, J. S. & Han, S. P. (2009). Influence of experience type on consumer-brand
- Kim, J. W. & Kim, I. (2011). The Effects of VMD and In-store Experience of Brand Flagship Stores on Brand Attitude and Intent of Purchase. Journal of The Korean Society of Fashion Design, 11(4), 25-39.
- Kim, W. K. (2012). Relationship among Store's Physical Environment, Emotional Response and Behavior Intention: Comparison Between Korea and China. Journal of Digital Contents Society, 12(12), 761-770.
- Kim, W. K. & Fan, Q. J., & Cui, G. (2010). Influence of Marketing Mix on Customer's Attitude and Purchase Intention-Mediating Effects of Customer Experiences. Journal of Digital Contents Society, 10(8), 292-300.
- Kim, W. S. & Hur, E. J. (2007). A study of the core characteristics and contribution of consumer experiential marketing. Journal of the Korean Association of Human Ecology, 16(1), 89-101. https://doi.org/10.5934/KJHE.2007.16.1.089
- Knutson, B. J. & Beck, J. A. (2003). Defining an experience: A call for research. e-Review of Tourism Research(eRTR), 1(2), 48-51.
- Ko, S. H. & Lee, Y. S. (2008). The effect of clothing brand experience on consumer-brand relationship and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 32(1), 55-65. https://doi.org/10.5850/JKSCT.2008.32.1.055
- Lee, J. Y. (2003). A theoretical review on consumers brand experience and its practical implications. Journal of the Korean Society of Consumer Studies, 14(2), 215-242.
- Lee, K. Y. & Baek, J. H., & Park, K. D. (2010). Effects of Consumers' Experience of Brand Shop on Brand Equity. Korean Journal of Communication Studies, 18(2), 83-104.
- Lee, S. Y. (2002). The effect of store shopping experience on store attitude : in the department and discount store shopping environment, Unpublished doctoral dissertation, University of Yonsei, Seoul.
- Lee, W. K. (2007). Emotional experience with services: their determinants and consequences, Unpublished doctoral dissertation, University of Yonsei, Seoul.
- LeHew, M. L. A., & Wesley, S. C. (2007). Tourist shoppers' satisfaction with regional shopping mall experiences. International Journal of Culture, Tourism and Hospitality Research, 1(1), 82-96. https://doi.org/10.1108/17506180710729628
- Lovelock, C. H. & Wirtz, J., Chew, P. (2011). Essentials of Services Marketing. Seoul: Pearson Education Korea Ltd. and Sigma Press, Inc. (Original work published 2008)
- Maslow, A. (1994). Religion, values and peak experiences. New York: Penguin Compass.
- Meyer, C. & Schwager, A. (2007). Understanding customer experience. Harvard business review, February, 117-126.
- Mikunda, C. (2005). Brand Lands, Hot Spots & Cool Spaces(Choi, K. C., & Park, S. S.). Seoul: Kogan Page Ltd. (Original work published 2004)
- Moon, H. K. & Youn, C. R., & Park, J. E., & Lee, Y. R. (2008). The effects of perceived experiential marketing activity on consumers attitude toward apparel brands. Journal of the Korean Society for Clothing Industry, 10(2), 181-190.
- Pao-Long Chang. and Ming-Hua Cheng. (2006). Building consumer-brand relationship: A cross-cultural experiential view, Psychology & Marketing, 23(11), pp.927-959. https://doi.org/10.1002/mar.20140
- Park, H. H. & Jeon, J. O. (2007), A Study on the Latest Trend and Type Analysis of Fashion Brand's Retail Space-Focused on Retail Space of World Prestige Brand, Fashion & Textile Research Journal, 9(1), 72-80.
- Park, S. K., Park, J. H., & Cha, T. H. (2007). Effects of experience on enjoyment, satisfaction, and revisit intention: Pine and Gilmore's experience economy perspective, Advertising Research, Autumn, 56-78.
- Park, S. Y. & Bae, H. K. (2006). Sensory experience effect on store attitude and loyalty: The mediation role of emotion and satisfaction. Journal of Korean Marketing Association, 11(3), 1-13.
- Park, S. Y. & Hwang, J. E. (2005). Effect of in-store experience on brand attitude and purchase intention, Ewha Management Review, 23(2), 70-93.
- Patton(1990). Qualitative evaluation methods. Sage Publications.
- Pine, B. & Gilmore, J. (2001). The experience economy.: Work is theatre & every business a stage(Shin, H. S. Trans.). Seoul: Sejong Books. (Original work published 1998)
- relationship and brand equity at flagship store of clothes. Journal of the Korean Consumer and Advertising Psychology, 10(2), 209-227.
- Sameer, H. & David, G. (2009). Dimensions of tourists emotional experiences towards hedonic holiday destinations. The School of Management, Royal Holloway University of London.
- Sands, S., Oppewal, H., & Beverland, M. (2008). The influence of in-store experiential events on shopping value perceptions and shopping behavior. Advances in Consumer Research, 35, 298-303
- Schmitt, B. (2002). Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands(Park. S. Y., & Youn, S. J., & Hong, S. T. Trans.). Seoul: Sejong Books. (Original work published 1999)
- Schmitt, B. (2003). Customer experience management. Wiley & Sons, Inc.
- Semeijn, J. Riel., A., C. R., & Ambrosini, A. B. (2004). Consumer evaluations of store brands: effects of store image & product attributes. Journal of Retailing and Consumer Services, 11(4), 247-258. https://doi.org/10.1016/S0969-6989(03)00051-1
- Seo, E. K. & Lee, S. J. (2008). Focused on middle, old aged women: A study of effects on long-term relationship orientation of women's experiential fashion marketing. The Journal of the Korean society of costumes, 58(3), 34-48.
- Shaw, C. & Ivens, J. (2002). Building great customer experiences. New York: Palgrave Macmillan.
- Shin, S. M. & Kim, D. H. (2010). A study on the experiential marketing effect on brand equity-focus on brand ambassador for public relations. Journal of the Korean Society of Clothing and Textiles, 34(2), 242-251. https://doi.org/10.5850/JKSCT.2010.34.2.242
- Shinsege Retail Search. (2012. 11). 2013 Retail Issue Report.
- Strauss, A. & Corbin, J. (1996). The creation of theory: A recent application of the grounded theory method. The qualitative report, 2(4).
- Suh, K. W. & Min, H. C. (2009). The experience and consumer attitude in the cultural complex type retail store. Seoul Urban Studies, 10(4), 143-158.
- Thompson, B. J., Hill, C. E., & Nutt Williams, E. (1997). A Guide to Conducting consensual qualitative research. The Counseling Psychologist, 25, 517-572. https://doi.org/10.1177/0011000097254001
- Tsaur, S., Chiu, Y., & Wang, C. (2006). The visitors behavioral consequences of experiential marketing: An empirical study on Taipei Zoo. Journal of Travel and Tourism Marketing, 21(1), 47-64.
- Underhill, P. (2008). Call of the Mall: The Geography of Shopping by the Author of why Why We Buy, Simon & Schuster.
- Zarantonello, L. & Schmitt, B. H. (2007). Development of the brand experience scale. Advances in Consumer Research, 34, 580-582.
피인용 문헌
- The Effects of Chinese Students' Lifestyle and Gender on Korean Apparel Brand Experience and Attitude vol.38, pp.6, 2014, https://doi.org/10.5850/JKSCT.2014.38.6.823
- A Study on the Structural Model of Global Fast Fashion Brand Characteristics and Global Fast Fashion Brand Experience vol.12, pp.1, 2015, https://doi.org/10.17092/jibr.2015.12.1.43
- 홈퍼니싱 브랜드 소비자들의 쇼핑가치가 행동의도에 미치는 영향 -지각된 체험마케팅 요소의 매개효과를 중심으로- vol.44, pp.3, 2014, https://doi.org/10.5850/jksct.2020.44.3.539