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The Effects of Social․Task Cohesion on Technological Innovation in New Product Development Team: Moderating Role of Climate for Creativity Support to Team

신제품개발팀에서 사회적․과업 응집성과 기술혁신 성과간의 관계 : 팀 창의성 지원 풍토의 조절효과

  • Received : 2013.10.02
  • Accepted : 2014.02.05
  • Published : 2014.02.28

Abstract

Although team cohesion can be a double-edged sword, empirical studies have focused positive effect of team cohesion. This study claims that team cohesion can be divided social task cohesion, so we can investigate positive effect of social cohesion and negative effect of task cohesion on technological innovation. Cohesion emphasize homogeneity, thus creativity supporting team climate alleviate negative effect of social cohesion and increase positive effect of task cohesion. This study has used materials collected from 205 NPD teams The results show negative effect of social cohesion(${\beta}$=-.19, p<.01), positive effect of task cohesion(${\beta}$ =.18, p<.05), positive interactive effect between social cohesion and creativity supporting team climate(${\beta}$=.14, p<.10) and positive interactive effect between task cohesion and creativity supporting team climate(${\beta}$=.16, p<.05) on technological innovation.

팀 응집성은 양날의 검처럼 정적 부적 효과가 있다는 논쟁에도 불구하고, 실증 연구들은 팀 응집성의 긍정적 측면을 부각하였다. 본 연구는 팀 응집성을 관계를 강조하는 사회적 응집성과 과업을 강조하는 과업 응집성으로 구분하고, 창의적 긴장에 의해 창출되는 기술혁신 성과를 결과변수로 본다면, 팀 응집성의 정적 부적 효과에 대한 논쟁을 실증적으로 규명할 수 있다고 보았다. 또한 응집성은 동질성을 강조하므로, 다양한 사고를 촉진시키는 팀 창의성 지원 풍토는 사회적 응집성의 부적 효과를 완화시키고, 과업 응집성의 정적 효과를 강화시킬 것으로 보았다. 205개의 신제품개발팀들을 대상으로 설문조사한 결과, 기술혁신 성과에 대해 사회적 응집성의 부적 영향(${\beta}$=-.19, p<.01), 과업 응집성의 정적 영향(${\beta}$=.18, p<.05), 사회적 응집성과 팀 창의성 지원 풍토의 정적 상호작용효과(${\beta}$=.14, p<.10) 및 과업 응집성과 팀 창의성 지원 풍토의 정적 상호작용효과(${\beta}$=.16, p<.05)가 있는 것으로 나타났다.

Keywords

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