Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Effect of screen size of smart media on viewer's evaluation and presence -Focused on TV documentary

스마트 미디어의 화면크기가 수용자의 평가와 프레즌스에 미치는 영향-TV다큐멘터리를 중심으로

  • 박덕춘 (동서대학교 영상매스컴학부)
  • Received : 2013.11.18
  • Accepted : 2014.01.20
  • Published : 2014.01.28
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Abstract

This experimental research explores the effect of screen size of smart media on viewer's evaluation and presence. For this experimental research, 2 groups of subjects composed of university students were exposed to TV document video clips which were shown by two different size of smart media, and evaluation and presence related questions were asked analysed. This research found that subjects exposed to large smart media showed higher degree of image aesthetic evaluation and presence than those exposed to small media. but the effect of screen size of smart media on viewer's program evaluation was not found. Through this study, screen size of smart media is main factor which has effect on image aesthetics and presence of TV documentary.

본 연구는 스마트 미디어를 통해 TV영상물을 시청할 때, 스마트 미디어의 화면 크기가 수용자들의 영상물 평가와 프레즌스에 어떤 영향을 미치는지 살펴본 실험 연구이다. 본 연구를 위하여 대학생 피험자들에게 TV 자연다큐멘터리를 화면의 크기가 다른 스마트 미디어를 통해 시청하게 하고, 설문조사를 통해 프로그램에 대한 평가와 프레즌를 조사, 분석하였다. 설문조사의 결과를 분석한 결과, 화면이 큰 스마트 미디어를 통해 영상물을 시청한 피험자들이 화면이 작은 스마트 미디어를 통해 시청한 피험자들보다 프로그램의 영상미에 관해 더 훌륭하다는 평가를 하였으며, 프레즌스를 더 크게 느낀 것으로 나타났다. 그러나 화면의 크기가 프로그램의 작품성에 미치는 영향은 발견되지 않았다. 본 연구를 통해 스마트 미디어를 통한 TV영상물 시청에 있어서, 화면의 크기가 수용자들의 프로그램의 영상미에 관한 평가와 프레즌스에 영향을 미치는 중요한 요인이라는 사실을 알 수 있었다.

Keywords

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