Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effects of Business strategy on Business performance -IT applicability with parameter and regulation effect-

경영전략이 경영성과에 미치는 영향 -정보기술 활용도를 매개와 조절효과 중심으로-

  • Kong, Seok-Jin (Dept. of Information Management, Graduate School of Venture, Hoseo University) ;
  • Yang, Hae-Sool (Dept. of Information Management, Graduate School of Venture, Hoseo University)
  • 공석진 (호서대학교 벤처전문대학원 정보경영학과) ;
  • 양해술 (호서대학교 벤처전문대학원 정보경영학과)
  • Received : 2013.11.07
  • Accepted : 2014.01.20
  • Published : 2014.01.28
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Abstract

In this study, To identify the member of an organization can be affected use of information technology and support of information technology how business strategy affected business performance. Also, This study is considered to be the epitome of corporate strategy in the Miles & Snow of the 'adaptation strategy' and Michael E. Porter of the 'fundamental competitive strategy' at the same time, by applying the existing business management strategy that can be applied to target compared to the type of management performance measures are presented for the purpose. the results of the study can be summarized as follows. First, Business strategies affect the financial performance for the hypothesis that Miles & Snow of the 'adaptation strategy' honor type of defensive strategy and financial performance and strategy management and positive impact on non-financial performance was found. Second, Management strategies affect the financial performance for the hypothesis that Michael E. Porter of the 'fundamental competitive strategies' overall cost leadership strategy and differentiation strategy of management and financial performance and non-financial performance was found to positively impact. Also, Business performance management strategy significantly positive affect, Business strategies with the characteristics of the relationship between management and Information technology utilization showed that the moderating effects.

본 연구는 기업의 경영전략이 경영성과에 어떠한 영향을 미치고 있는지를 파악하고자 한다. 또한, 본 연구는 경영전략의 전형으로 간주되고 있는 Miles & Snow의 '적응전략'과 Michael E. Porter의 '본원적 경쟁전략'을 동시에 적용해서 기존의 기업을 대상으로 적용될 수 있는 경영전략 유형을 비교하여 재무성과와 비재무성과 평가를 목적으로 하고 있다. 이상의 연구의 결과를 요약하면 다음과 같다. 첫째, 경영전략은 경영성과에 영향을 미칠 것이라는 가설에 대하여 '적응전략'중 공격형전략과 방어형전략은 경영성과 재무성과와 비재무성과에 긍정적인 영향을 미치는 것으로 확인되었다. 둘째, 경영전략은 경영성과에 영향을 미칠 것이라는 가설에 대하여 '본원적 경쟁전략'중에 원가우위전략과 차별화전략은 경영성과 재무성과와 비재무성과에 긍정적인 영향을 미치는 것으로 확인되었다. 따라서, 경영전략이 경영성과에 유의한 정(+)의 영향을 미치며, 경영전략의 특성과 경영성과 간의 관계에서 정보기술 활용도의 조절효과가 있는 것을 알 수 있었다.

Keywords

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