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기업 경쟁력의 새로운 원천으로서 비즈니스 생태계와 사회적 자본의 역할

Business Ecosystems as a New Source of Competitiveness and a Role of Social Capital

  • 주재훈 (동국대학교 경주캠퍼스, 경영계열 경영학부) ;
  • ;
  • Joo, Jaehun ;
  • Shin, Matthew M. (School of Management, Marist College) ;
  • Eom, Mike Tae-In (Pamplin School of Business Administration, University of Portland)
  • 투고 : 2014.10.16
  • 심사 : 2014.11.04
  • 발행 : 2014.12.30

초록

How can business ecosystems be a source of firm's competitiveness? Is corporate social responsibility (CSR) is an investment activity for building sustainable business ecosystems? The purpose of this research is to identify the relationship between CSR, social value, sustainable business ecosystems, and firm's competitiveness by introducing a mediating role of social capital. We conducted in-depth interviews with seven informants from two domestic firms and four oversea firms. Three propositions were drawn by analyzing qualitative data collected from the interviews and literature review. Various activities creating social value including CSR and CSV (Creating Shared Value) are positively associated with sustainable business ecosystems. Firm accumulates social capital of the business ecosystem through creation of social value. Finally, the social capital of business ecosystem has a positive influence on firm's competitiveness. Implications were suggested for academics and practitioners.

키워드

참고문헌

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