Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
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Studies in the Consumption and Preference for Sprout Vegetables

새싹채소의 기호도 및 이용 실태

  • Lee, Kyung Sook (Faculty of Food and Technology, Catholic University of Daegu) ;
  • Park, Geum Soon (Faculty of Food and Technology, Catholic University of Daegu)
  • 이경숙 (대구가톨릭대학교 생명식품학부 외식식품산업학과) ;
  • 박금순 (대구가톨릭대학교 생명식품학부 외식식품산업학과)
  • Received : 2014.11.24
  • Accepted : 2014.12.20
  • Published : 2014.12.31
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Abstract

The purpose of this study was to investigate the use and perception of adults concerning sprout vegetables. Self-administered questionnaires were collected from 516 residents in the Daegu and Gyeonbuk areas. When purchasing sprout vegetables, respondents answered that they considered freshness, eco green, and price. Consumers purchased sprout vegetables to make bibimbap (58.9%) and salad (29.3%). Approximately 81.4% of respondents answered that they purchased sprout vegetables in grocery and department stores. Once or twice per month was the highest purchase frequency for sprout vegetables. Regarding knowledge of sprout vegetables, radish sprout score was the highest (3.14), whereas preference was highest for barley grass (3.00). When asked how much they like sprout vegetable menus, subjects responded that they liked bibimbap (3.79), salad (3.73) and bibim noodles (3.58). As a result, popularization of sprout vegetables was based on product quality factor and sales promotion factor significantly influenced preference for sprout vegetable menus. To increase consumption of sprout vegetables, there is a need for hygiene and safety of sprout products and variations and improvement of quality.

본 연구는 새싹채소와 새싹채소 메뉴의 인지도, 선호도, 이용 실태 및 대중화방안을 조사하기 위하여 대구 경북에 거주하는 20세 이상 성인남녀 516명을 대상으로 조사한 결과는 다음과 같다. 새싹채소의 이용 실태 중 구입 동기는 '건강을 위하여'가 가장 많았고, 구입 시 지식 여부는 '신선도만 확인하고 구매 한다'가 46.9%로 높았으며, 연령에 따른 유의적인 차이는 없었다. 구매 시 고려사항은 '신선도', '친환경제품', '가격' 순으로 나타났으며, 30대는 '신선도'를, 50대는 '친환경 제품'을, 60세 이상은 '가격'을 가장 고려하는 것으로 나타났다(p<0.05). 구입용도는 '비빔밥용', '샐러드용'이 높았으며, 구입 장소는 '대형마트 및 백화점'이 81.4%로 가장 많았다. 새싹채소의 구입 빈도는 월 1~2회가 63.8%로 가장 많았으며, 연령이 높을수록 구입 빈도가 증가했다. 새싹채소의 인지도는 무, 순무, 배추, 적무, 보리 순으로 높게 나타난 반면, 선호도는 보리, 순무, 무, 배추, 적무 순으로 높게 나타나 차이를 보였다. 연령이 높을수록 새싹채소에 대한 인지도와 선호도가 높았다. 새싹채소 메뉴의 선호도는 비빔밥, 샐러드, 비빔국수, 쌈밥 순으로 높았으며, 녹즙이 가장 낮았다. 새싹채소 인식 정도는 '체중조절에 도움이 된다'가 높은 인식수준을 보인 반면 '칼슘을 함유하여 뼈와 치아에 좋다'가 낮은 인식수준을 보였다. 새싹채소의 이용도를 높이고 대중화시키기 위한 방안으로 제품의 위생성, 저장성, 다양한 새싹채소 메뉴개발, 제조회사의 신뢰도, 다양한 유통판매구조 확보 등의 순으로 높게 나타났다. 대중화 항목을 요인 분석한 결과, 상품품질요인과 판매촉진요인으로 추출되었으며, 이 두 요인 모두 새싹채소 메뉴의 선호도에 영향력을 미치는 것으로 나타났다(p<0.05, p<0.001). 이상의 결과 새싹채소의 인지도 및 이용 실태는 전반적으로 낮았으며, 새싹채소의 소비 확대를 위해서는 생산, 가공 및 유통 등에서 위생성 및 안전성을 확보하고, 다양한 새싹채소 메뉴개발 및 품질향상과 판매촉진활동으로 소비자의 인지도를 높일 수 있는 노력이 필요하다고 사료된다.

Keywords

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