Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Sociocultural Influence of Appearance and Body Image on Appearance Enhancement Behavior of Female College Students

여자대학생의 외모에 대한 사회문화적 영향과 신체이미지가 외모향상추구행동에 미치는 영향

  • Kim, In-Hwa (Dept. of Fashion Design, Korea Polytechnic Anseong Women's Campus)
  • 김인화 (한국폴리텍대학 안성여자캠퍼스 패션디자인과)
  • Received : 2014.05.20
  • Accepted : 2014.09.03
  • Published : 2014.12.31
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Abstract

This study investigated the effects of sociocultural influence and body image on appearance enhancement behavior (facial management, clothing selection, and weight/figure management). For data collection, a questionnaire was administrated to 378 female college students in Seoul and Gyeonggi-do from May $23^{rd}$ to June $10^{th}$ 2013. A SPSS 18.0 statistics package was used to analyze data along with descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis and frequency analysis. The results were as follows. First, sociocultural influences were divided into three factors: media influence, peer influence, and parental influence. Overall sociocultural influences had positive effects on appearance enhancement behavior. Second, body image was divided into: appearances-management, body-satisfaction and body confidence. Sociocultural influences had a significant effect on overall body image. Third, body image positively affected overall appearance enhancement behavior.

Keywords

References

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