Korean Journal of Community Nutrition (대한지역사회영양학회지)

The Korean Society of Community Nutrition (대한지역사회영양학회)
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A Survey for Needs and Preference of Food and Nutrition information on Mass Media for Korean Female Adults

대중매체 식품영양정보에 대한 성인 여성의 요구도 조사

  • Kwak, Jeong-Eun (Graduate School of Clinical Health Sciences, Ewha Womans University) ;
  • Lee, Seo-Yeon (Department of Nutritional Science and Food Management, Ewha Womans University) ;
  • Lee, Sang-Hoon (Department of Nutritional Science and Food Management, Ewha Womans University) ;
  • Ko, Kwang Suk (Department of Nutritional Science and Food Management, Ewha Womans University)
  • 곽정은 (이화여자대학교 임상보건과학대학원) ;
  • 이서연 (이화여자대학교 식품영양학과) ;
  • 이상훈 (이화여자대학교 식품영양학과) ;
  • 고광석 (이화여자대학교 식품영양학과)
  • Received : 2014.09.05
  • Accepted : 2014.12.30
  • Published : 2014.12.30
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Abstract

Objectives: This study was conducted to examine the preferences and needs of typical Korean females adults for food and nutrition information provided by the mass media. Methods: A total of 343 females (77 in their 20s, 85 in their 30s, 88 in their 40s and 93 in their 50s) residing in the Seoul/Gyeonggido area was surveyed on general characteristics, main sources of food and nutrition information and needs for sources and contents of nutrition information. Results: The survey showed that typical Korean females obtained knowledge of food and nutrition mainly through the Internet (30.4%) and broadcasting (29.0%). Typical Korean females were interested in 'dietary management for weight control' (21.9%), 'the prevention and treatment of disease' (20.0%), 'food safety' (16.8%), 'proper dietary habits' (14.6%), 'cookery' (11.8%), 'functional foods' (9.6%), 'restaurant details' (3.5%) and 'life-cycle-specific dietary guideline' (1.6%). Needs for food and nutrition program forms on TV were 'educational programs' (34.3%), 'documentaries' (20.8), 'expert lecture-style' (13.0%), 'entertainment programs' (11.9%), 'expert conversation' (11.4%), 'news-style' (4.6%) and 'public campaign advertisements' (4.0%). On the Internet, 38.6% of the respondents preferred to get information provided by food and nutrition-related institutions (38.6%) while 26.1% preferred webtoons for nutritional information. The favored forms in mobile applications were 'monitoring their diets' (29.5%), 'data-based texts information' (21.4%), 'experts feedback' (20.6%), 'communities' (15.1%) and 'games' (13.1%). The rates of the preference to obtain information from experts such as nutritionists and dietitians and doctorsor dietitian turned reporters increased markedly with older ages. Conclusions: Since the mass media is a main source of food and nutrition information for the general public, the effectiveness and accuracy of the information provided should be enhanced by taking the needs of the public into account. The quality of information should be improved by involving more nutrition experts.

Keywords

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