DOI QR코드

DOI QR Code

A Case Study of Oversea's Low Cost Carrier Terminal (LCCT) for Hub Network Competitiveness

허브경쟁력 강화를 위한 해외 저가항공사 터미널(LCCT) 활용 사례연구

  • 황성연 (한국항공대학교 항공경영학과) ;
  • 김종현 (인천국제공항공사 해외사업처) ;
  • 박성식 (한국교통대학교 항공운항학과) ;
  • 김기웅 (한국항공대학교 경영학과)
  • Received : 2014.10.13
  • Accepted : 2014.10.29
  • Published : 2014.12.31

Abstract

Low Cost Carrier(LCC)s in Asia Pacific market are expected to record high growth due to the expansion of Open Sky Policy among Korea, Japan, China and South East Asia. As everybody is aware of, LCC is not only saving flight cost but also creates differentiating business model by reducing unnecessary services such as F&B and in-flight duty free sales services. Booming LCCs in Asian market will cause not only Incheon airport but also other local airports in Korea to compete heavily to attract LCCs. For example, Air Asia Group with more than 200 fleet has expanded its alliance network throughout Asia. Therefore this paper has researched a new business model operating a LCC terminal for the hub airport competitiveness. According to analysis result of case study, it was found out, considering increasing airline demand next decade, Incheon airport and other domestic airports in Korea had better change an existing terminal into a LCC Terminal(LCCT) to differentiate airport services and expand its hub network. That is because of economic feasibility, first of all, of securing hub and spoke networking capabilities with airlines and finally of developing commercial facilities customizing LCC passengers' demand.

Keywords

References

  1. John F. O'Connell, G. Williams (2005), "Passengers' perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines", Journal of Air Transport Management 11, pp. 259-272 https://doi.org/10.1016/j.jairtraman.2005.01.007
  2. Chiou, Y. C., Chen, Y. H., (2010), "Factors influencing the intentions of passengers regarding full service and low cost carriers: a note. Journal of Air Transport Management 16, pp. 226-228. https://doi.org/10.1016/j.jairtraman.2009.11.005
  3. 최경훈, (2008), "저가항공사 성공요인에 대한 실증연구", 한국항공대학교 경영대학원 경영학 석사학위논문
  4. 박학순, (2014), "LCC(LCC)의 성장에 따른 공항의 대응방안 (Air Asia Group 과 JetStar Group사례 중심으로)", 한국항공대학교 항공경영대학원, 경영학 석사논문
  5. 양순열, "인천공항 동북아 허브공항 입지 "흔들", 환승률 지난해 9월-올해 4월까지 마이너스, 3단계 확장사업 경영 압박", 인천뉴스 기사인용, 2014. 10. 17
  6. 권태훈, 김기웅, (2009), "인천공항의 수익원 다양화 방안에 관한 연구 : 해외공항의 사례를 바탕으로", 한국항공운항학회 17(4), pp. 63-69
  7. Campbell A and Kingsley J. (2002), "Rebel Skies : Is there any stopping the low cost carriers", Flight International, 161(4825), pp. 29-37.
  8. Dobruszkes, F. (2006), "An analysis of European low-cost airlines and their networks", Journal of Transport Geography 14(4), pp. 249-264. https://doi.org/10.1016/j.jtrangeo.2005.08.005
  9. Flouris, T.,T. Walker (2004), "Confidence in Airline Performance in Difficult Market Conditions: An Analysis of JetBlue's Financial Market Results," Working Paper, Concordia University
  10. 서선, (2008), "한국의 국제선 LCC 비즈니스 모델", 관광연구 23(1), pp. 317-340
  11. Volkova N. (2008), "Optimal Food & Beverage Mix at Full Service Airline and Low Cost Carrier Terminal", German Airport Performance GAP Classification C23, D12, pp. 1-17
  12. Barrett, S., (2004), "How do the demands for airport services differ between full-service carriers and low-cost carriers?", Journal of Air Transport Management 10, pp. 33-39. https://doi.org/10.1016/j.jairtraman.2003.10.006
  13. Pitt, M. and Brown, A. (2001), "Developing a strategic direction for airports to enable the provision of services to both network and lowfare carriers", vol. 19, no. 1/2, pp. 52-60 https://doi.org/10.1108/02632770110362802
  14. 이용일 (2008), "국내 저가 항공사 서비스 품질이 이용자에게 미치는 영향", 한국항공경영학회지, 6(4) pp. 135-151.
  15. 문혜준, 항공사 이용 소비자의 개인적 성 향이 국내 LCC의 태도에 미치는 영향에 관한 연구, 석사학위논문, 한국외국어대학교, 2008
  16. 이세안, (2008), "대형항공사의 저가 여객시장 진출전략 : 중국항공운송시장을 중심으로", 석사학위논문, 항공대학교
  17. 김영규, 박정향, (2008), "LCC의 브랜드이미지와 고객만족, 전환장벽, 브랜드 충성도와의 관계, 대한관광경영학회 23(1), pp. 361-380
  18. 이승수, 허희영, 여규현 (2006), "LCC의 성공사례를 바탕으로 현 재무상황을 기존 네트워크 항공사와 비교 분석", 한국항공경영학회, 춘계학술대회, pp. 239-253
  19. 유기석, 안희정, (2008), "저가항공사와 기 존항공사의 지각위험이 항공사 선택속성에 미치는 영향 연구", 관광경영연구 28, pp. 41-63
  20. 양현주, 박혜윤, (2005), "한국저가항공사 발전방안에 대한 탐색적 연구", 관광경영학연구 9(3), pp.199-219
  21. D. Gillen, A. Lall, (2003), "Competitive advantage of low-cost carriers : some implication for airports", Journal of Air Transport Management 10, pp. 41-50
  22. C. Fourie, B. Lubbe (2006), "Determinants of selection of full-service airlines and low-cost carriers-A note on business travellers in South Africa", Journal of Air Transport Management 12, pp. 98-102 https://doi.org/10.1016/j.jairtraman.2005.11.008
  23. J. FJ. Mikulic, D. Prebezac (2011), "What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach", Journal of Air Transport Management 17, pp. 237-240 https://doi.org/10.1016/j.jairtraman.2010.09.005
  24. A.A.M. Ariffin, M.F. Yahaya, (2013), "The relationship between airport image, national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)", Journal of Air Transport Management 31, pp. 33-36 https://doi.org/10.1016/j.jairtraman.2013.02.005

Cited by

  1. 저가항공 관련 국내학술지 네트워크 텍스트 분석 vol.23, pp.1, 2015, https://doi.org/10.12985/ksaa.2015.23.1.014