Journal of Korea Society of Industrial Information Systems (한국산업정보학회논문지)

Korea Society of Industrial Information Systems (한국산업정보학회)
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Analysis and Implications of Twitter Data during the 2012 Election

  • Received : 2014.07.09
  • Accepted : 2014.08.21
  • Published : 2014.12.30
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Abstract

Twitter is a microblogging service that allows users to post short messages on a variety of topics in real-time. In this work, we analyze Twitter messages posted during the 2012 elections and find those implications. This study uses Twitter messages related to the 2012 South Korean presidential campaign. The three main candidates are represented by the abbreviations A, M, and P. According to the statistical analysis, the number of tweets and re-tweets for candidate P was relatively stable over the entire campaign period. Candidate P had the highest percentage of terms related to elections pledges, and candidates A and M were judged to be a little bit poorer with respect to campaign promises. The positive terms ratio for candidate P was higher than those for the other two candidates. The negative terms ratio in the Twitter messages of P was considerably smaller than those of candidates A and M. After considering all these results, it is suggested cautiously that Twitter messages posted during an election campaign could be correlated with the outcome of the election.

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References

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