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Analysis of Purchasing Behaviors of Processed Foods in High School Students in Yongin Region

용인지역 고등학생의 가공식품 구매행동 분석

  • Koo, Hee Jin (Nutrition Education, Graduate School of Education, Kyonggi University) ;
  • Kim, Seong Yeong (Nutrition Education, Graduate School of Education, Kyonggi University)
  • 구희진 (경기대학교 교육대학원 영양교육) ;
  • 김성영 (경기대학교 교육대학원 영양교육)
  • Received : 2014.08.06
  • Accepted : 2014.09.04
  • Published : 2014.12.31

Abstract

This study investigated purchasing behaviors of processed foods in high school students (male 94 and female 85) in the Yongin region. Frequency of eating processed foods was generally once (36.9%) or twice (32.4%) a day. Frequency according to processed food items was in the following order: confectionary (31.3%)> beverages (17.3%)> breads (12.3%)> instant noodles (11.7%) and milk or dairy products (11.7%)> frozen desserts (10.6%). The places for purchasing were a big mart (30.7%), convenience store (28.5%), and school cafeteria (26.8%). The reasons for purchasing were 'tasty' at 43.6% and 'hungry' at 35.2%. Main factors affecting purchasing were 'taste' at 70.9%, followed by price (16.2%)> quantity (5.6%)> nutrition (4.5%). The most important parts of food and nutrition labels were 'shelf-life' (67.0%) and 'calories' (57.5%). Degrees of confirmation of food and nutrition labeling were 'always' (12.3%), 'rarely' (28.5%), and 'sometimes' (59.2%). The reasons for not reading labels were 'unconcerned' (27.9%), 'too tiny lettering' (28.5%), 'hard to understand' (16.2%), and 'habitually' (15.1%). These results reflect low attention of high school students towards healthy food choices using food and nutrition labeling during purchasing. In conclusion, a specific education program for providing accurate product information as well as leading healthy purchasing behaviors should be required.

용인시에 위치한 고등학교에 재학 중인 남녀 고등학생 179명을 대상으로 가공식품의 구매행동 특성에 대한 결과를 분석한 후 요약하면 다음과 같다. 고등학생들의 가공식품 섭취 횟수는 남학생 70.3%, 여학생 68.2%가 1~2회를 섭취하였다. 자주 섭취하는 가공식품의 종류로는 과자류가 31.3%로 가장 많았으며 그 다음으로는 음료수(17.3%)> 빵류(12.3%)> 라면류(11.7%)와 우유 및 유제품류(11.7%)> 빙과류(10.6%) 순의 결과를 보였다. 구매장소는 마트, 학교매점 및 편의점을 선호하였으며 가장 큰 구매이유는 '맛이 있어서'라는 응답이 43.6%로 '배가 고파서' 35.2%보다 높은 결과를 보였다. 구매 시 고려이유 역시 '맛'이 70.9%로 가장 중요한 것으로 보였으며 그 다음으로는 '가격' 16.2%, '양' 5.6%, '영양' 4.5%로 '영양'보다는 '맛' 위주로 가공식품을 선택하는 것으로 판단되었다. 식품표시 항목 중 '유통기한(67.0%)'을 가장 중요한 항목으로 인식하고 있었으며 영양표시 항목 중에서는 '열량(57.5%)'이 가장 중요하고 그 다음으로는 '총 지방함량(10.1%)'> '트랜스지방(9.5%)'> '콜레스테롤(7.3%)' 순의 결과를 보였다. 식품표시 및 영양표시에 대한 확인 정도의 결과는 '항상 확인함'이라고 응답한 학생은 12.3%에 불과했으며 '가끔 확인함'이 59.2%로 가장 많았다. '확인하지 않음'의 비율이 28.5%나 되어 건강한 식품의 선택을 위한 식품 및 영양표시정보에 대한 고등학생들의 관심도는 매우 낮은 수준임을 알 수 있었다. 확인하지 않는 이유에 대한 결과에서도 '관심이 없어서'가 27.9%의 높은 결과를 보였다. 이 외에 표시항목들이 '너무 작거나 조잡해서'라는 응답도 28.5%로 높은 결과를 보였다. '이해가 어려워서' 16.2%, '습관적인 구매 때문에'는 15.1%의 결과를 보였다. 따라서 고등학생들의 건전한 가공식품 구매활동을 유도하기 위해서는 정확하고 정돈된 식품 및 영양성분표시의 정보제공이 우선시 되어야 할 뿐만 아니라 건강한 식습관 형성 및 식품표시정보에 대한 학생들의 관심도를 향상시킬 수 있는 보다 적극적이고 구체적인 영양교육 프로그램의 운영이 요구된다.

Keywords

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