Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of Eco T-shirts Market for the New Elderly

신 노년층 소비자의 에코 티셔츠 수요 실태 조사 및 고찰

  • Park, Eun Joo (Dept. of Fashion Design, Dong-A University) ;
  • Kim, Sae Hee (Division of Fashion and Beauty, Busan Kyungsang College)
  • 박은주 (동아대학교 패션디자인학과) ;
  • 김세희 (부산경상대학교 패션.뷰티계열)
  • Received : 2013.04.16
  • Accepted : 2013.09.01
  • Published : 2013.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purposes of this study were to investigate the needs for eco t-shirts of the new elderly consumers and to suggest strategies for eco t-shirts product development and marketing. Quantitative research was employed for research method. The data was collected from men and women in their age of 50-65, who lived in Busan, Ulsan, and Kyungnam province, during October, 2011. Respondents were selected by convenience sampling. A total of 307 responses among 350 were analyzed. Factor analysis, frequency analysis, t-test, chi-square, and regression were used for analysis. SPSS 20.0 was used for data analysis. Characteristics of the new elderly (lifestyle and environmental concern), consumption status of eco t-shirts (possession status and reasons of purchase/non-purchase), purchase intention for eco tshirts, consumer needs for t-shirts (usage situation, benefits sought, and dissatisfaction with t-shirts), preference for eco t-shirts (color, pattern, material, and shape), and demographics were surveyed. Based on the results, the vision of eco tshirts market for the new elderly consumers was positively prospected. In conclusion, specific strategies for eco t-shirts products development and marketing were suggested. Product development focused on practicality and material, design development reflecting consumers' preference, multipurpose product development, building up the product recognition, and moderate price strategy were suggested.

Keywords

References

  1. Alwitt, L. F., & Pitts, R. E.(1996). Predicting purchase intentions for an environmentally sensitive product. Journal of Consumer Psychology, 5(1), 49-64. doi:10.1207/s15327663jcp0501_03
  2. Bartos, R. (1980). Over 49: The invisible consumer market. Harvard Business Review, 58(1), 140-148. doi:10.1108/07363760810890525
  3. Chang, G. H. (2004). The effects of personal value orientation on the purchasing behavior of natural dyes. Journal of the Korean Society for Clothing Industry, 6(4), 461-466.
  4. Cheon, S. R. (2010). A study on the effect of the attributes of green product on evaluation after purchase: Focused on the moderating effect of environmental involvement. Unpublished master's thesis, Sookmyung Women's University, Seoul.
  5. Choi, C. S. (2012). A study on jacket making according to design preference analysis for Korean baby-boom generation women. Unpublished doctoral dissertation, Konkuk University, Seoul.
  6. Choi, E. J. (2007). An effect of values, environmental knowledge, environmental involvement on the ecologically concerned behaviors: A survey of university students. Unpublished master's thesis, Chungnam National University, Daejeon.
  7. Choi, N. Y. (1999). A study on the characteristics of environmentfriendly customers for activation of green fashion products. Unpublished doctoral dissertation, Seoul Women's University, Seoul.
  8. Chun, Y. J. (2004). A study of the factors that affect on purchasing attitude of environmentally friendly clothing: For female consumers. Unpublished master's thesis, Seoul National University, Seoul.
  9. Gunter, B. (1998). Understanding the older consumer: The grey market. New York: Routledge.
  10. Ha, S. Y., & Park, J. O. (2009). Characteristics of design elements in environment-friendly fashion: Focus on the content analysis of previous literature. Journal of the Korean Society of Clothing and Textiles, 33(8), 1280-1292. https://doi.org/10.5850/JKSCT.2009.33.8.1280
  11. Hong, H. S., & Koh, A. R. (2009). The effects of benefits pursued to clothing on the purchase intention of apparel for consumer's wellbeing: Eco-friendly and health-functional apparels. Journal of the Korean Society of Clothing and Textiles, 33(11), 1839-1852. https://doi.org/10.5850/JKSCT.2009.33.11.1839
  12. Hur, W. M., & Ahn, J. H. (2009). The empirical research on relationship of consumption value, satisfaction, trust, loyalty of green product in elderly consumer. Journal of the Korean Gerontological Society, 29(1), 195-213.
  13. Jung, H. J. (2009). Buying behavior of eco-friendly fashion products according to eco-friendly attitude. Unpublished master's thesis, Kyunghee University, Seoul.
  14. Jung, S. Y. (2010). Effects of clothing consumers' lifestyles on ecofriendly buying behavior of fashion brands and merchandise. Unpublished master's thesis, Dongduk University, Seoul.
  15. Jung, Y. J., Park, O. L., & Ha, K. L. (2006). The effect of the clothing benefits sought on the enviromental awareness and environmentfriendly consuming behavior. Journal of the Korean Society for Clothing Industry, 8(6), 639-646.
  16. Kang, J. J. (2010). A research on online shopping and shopping behaviors of a new silver generation. Unpublished master's thesis, Ewha Womans University, Seoul.
  17. Kang, Y. S. (2011). The research on the woman's t-shirts focused on purchasing patterns and ease. Korean Journal of Human Ecology, 20(1), 169-182. https://doi.org/10.5934/KJHE.2011.20.1.169
  18. Kim, H. N. (2010a). Life style with consumer values and consumer behaviors of baby-boom generation. Unpublished master's thesis, Ewha Womans University, Seoul.
  19. Kim, J. S. (2007). A study on the spending behaviors, related to the cognitive age of the consumers in the elderly generation: Mainly on the aspects of the propensity to purchase and different types of lifestyles. Unpublished doctoral dissertation, Sookmyung Women's University, Seoul.
  20. Kim, J. S. (2011a). The effects of lifestyle on preparation for middle and old age and life satisfaction. Unpublished doctoral dissertation, Hoseo University, Seoul.
  21. Kim, K. S. (2010b). Determining factors that influence senior citizens' preference for choosing welfare-serviced housing based on their lifestyle. Unpublished doctoral dissertation, Daegu Haany University, Gyeongsan.
  22. Kim, S. B. (2011b). Classification system and formative characteristics of eco fashion design. Unpublished doctoral dissertation, Pusan National University, Busan.
  23. Kim, S. B., & Lee, K. H. (2010). A study on classification and formative characteristics of eco fashion design. Journal of the Korean Society for Clothing Industry, 12(5), 555-563. https://doi.org/10.5805/KSCI.2010.12.5.555
  24. Kim, S. K. (2006). Clothes purchasing activity of new elderly generation according to self-perception and leisure activity. Unpublished master's thesis, Ewha Womans University, Seoul.
  25. Kim, Y. S., Seo, J. H., Song, I. S., Lee, E. H., & Je, M. K. (2004). 새로 쓰는 소비자와 시장 환경 [New consumers and market environment]. Seoul: Sigmapress.
  26. Ko, M. K. (2004). A study on the well-being apparel mechandising strategy. Unpublished master's thesis, Dongduk University, Seoul.
  27. Lee, E. K. (2010a). A study on environmentally-friendly marketing development plan for fashion industry. Natural Science, 21(1), 83-101.
  28. Lee, H. A. (2005). The eco-design in contemporary fashion design. Unpublished master's thesis, Hanyang University, Seoul.
  29. Lee, H. Y. (2010b). Effects of eco-friendly attitudes and recognitions and purchasing experiences of eco-friendly fashion products on purchasing intentions. Unpublished master's thesis, Dongduk Women's University, Seoul.
  30. Lee, J. E. (2002). A study on the consumer behavior on environmentally friendly clothing. Unpublished master's thesis, KookMin University, Seoul.
  31. Lee, J. H. (2009). A study on consumer's attitude to green marketing. Unpublished master's thesis, Ajou University, Suwon.
  32. Lee, J. S. (2010c). A study on customers' purchasing behavior of the health care textile design products: Focusing on new silver generation. Unpublished doctoral dissertation, Hanyang University, Seoul.
  33. Lee, K. H., Lee, J. I., & Kim, S. B. (2012). Formative characteristics of eco t-shirt design. The Research Journal of the Costume Culture, 20(1), 72-82. https://doi.org/10.7741/rjcc.2012.20.1.072
  34. Lee, Y. J. (2012). The use of outdoor wear based on the middle-aged consumer benefits. Unpublished master's thesis, Hanyang University, Seoul.
  35. Levy, M., & Weitz, B, A. (2001). Retailing management (4th ed.). New York: Mcgraw-Hill.
  36. Min, H. S., & Rhee, K. C. (1999). Consumers' pro-environmental attitude and behavior. Journal of the Korean Home Economics Association, 37(1), 29-44.
  37. Noh, J. K. (1996). A study on the relations between environmentally concerned consumption behavior and life style. Journal of Marketing Management, 2(1), 1-18.
  38. Park, H. J. (2008). The effects of consumers' characteristics on recognition of green marketing and buying experience of green products: Focused on values, utilization of information sources, and shopping orientations. Unpublished master's thesis, Dongduk Women's University, Seoul.
  39. Park, Y. H. (2011). A study on the actual purchase conditions and postpurchase satisfaction for clothing made with eco-friendly fabric. The Research Journal of the Costume Culture, 19(1), 1-18.
  40. Rhee, E. Y. (1999). Fashion Marketing (2nd ed.). Seoul: Kyomunsa.
  41. Seo, N. M. (2004). A study on the effects of well-being trend to the health oriented consumer behavior. Unpublished master's thesis, Dongduk University, Seoul.
  42. Tack, H. R. (2005). A study on influencing variables of decision making process for well-being clothing goods. Unpublished master's thesis, Yonsei University, Seoul.