Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

A Study for the Development of a Variable Wedding Dress Design

가변적 웨딩드레스 디자인 개발을 위한 연구

  • Received : 2013.07.23
  • Accepted : 2013.09.27
  • Published : 2013.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

A variable dress design can be an alternative to satisfy a consumer need for diverse expression and self-realization at a lower cost factor. In the area of wedding dress, the change in the trend of wedding culture (which tends to demand more units of wedding dress) makes the cost factor more important in the purchase selection. A variable design has a clear advantage for wedding dresses and the wedding industry. This is the first research on a variable design that focuses on wedding dresses. This research develops a variable wedding design which respects consumer preferences independent of a variable wedding dress design that presents a new shape of silhouette or the development ofa new wedding dress materials. A survey on the supply side was conducted to examine market preferences by first browsing the Naver portal site and then checking the websites of major wedding dress suppliers. A questionnaire survey was conducted with a sample of 348 brides-to-be that inquired on wedding dress selection factors and purchase patterns. The survey shows that consumers prefer mermaid and A-line silhouettes, silk material, white-ivory color, and tube top necklines. The result conforms to the types commonly found in the designs of suppliers. We apply a detachable design to a basic mermaid silhouette and implemented change for 7 kinds of styles -based on the result of the survey. We suggest a variable wedding dress design as a new means to solve the cost concern and the customer need for diverse expression. The research represents a new life style for wedding culture and facilitates the development of the wedding industry.

Keywords

References

  1. Bae, Y. J. (2004). A study on multifunctional garment design-Focused on attachable and detachable method using fastening system-. Unpublished master's thesis, Ehwa Womans University, Seoul.
  2. Basic Korean dictionary. (n.d.). Basic Korean dictionary. Retrieved March 10, 2013, from http://stdweb2.korean.go.kr/search/List_dic.jsp
  3. Hwang, H. J., & Kim, M. J. (2012). An interpretation of the meaning of undeterminability in the contemporary fashion -with a focus on the post-2000 fashion. The Journal of the Korean Society of Costume, 62(5), 1-15.
  4. Jang, A. R. (2002). Experimental designs of Hussein Chalayan. The Journal of the Korean Society of Costume, 5(4), 71-80.
  5. Jang, H. S. (2002). A Study on the Efficient Design and Production of Stage Clothes under Low Budget. Journal of Korean Theatre Education, 9, 189-215.
  6. Kim, M. J. (2003). A study on multi-change design shown in the contemporary fashion. Unpublished master's thesis, Sungshin Women's University.
  7. Kim, H. R., & Jeon, H. G. (2012). The type classification of variability styling of western clothes- Centered from ancient times to the middle ages-. Journal of the Korean Society of Costume, 62(2), 1-12.
  8. Kwon, J. S. (2005). The expression tendency of interactivity in fashion design. Journal of the Korea Fashion & Costume Design Association, 7(2), 1-6.
  9. Lee, N. G. (2007). A study on the variable fashion design in the digital age. Unpublished master's thesis, Hongik University, Seoul.
  10. Lee, Y. H. (2008). The consumer survey as to wedding shop and wedding dress and the proposal of wedding dress design. Unpublished master's thesis, Youngnam University, Gyeongsan.
  11. Lim, H. S. (2009). A study on fashion trend through the depression. The Korean Society of Fashion Design, 9(4), 61-75.
  12. Nah, Y. Y. (2003). A study on the transformation expressed in dresses. Unpublished master's thesis, Konkuk University, Seoul.
  13. Nahm, Y. J. (2001). A study on the multi-purpose clothing design entailing a change. Unpublished master's thesis, Ehwa Womans University, Seoul.
  14. Naver dictionary. (n.d.). Naver. Retrieved March 10, 2013, from http://krdic.naver.com/search.nhn?dicQuery=%EA%B0%80%EB% B3%80%EC%84%B1&query=%EA%B0%80%EB%B3%80%EC%84%B1&target=krdic&ie=utf8&query_utf=&isOnlyViewEE=
  15. Naver English dictionary. (n.d.). Naver. Retrieved March 10, 2013, from http://endic.naver.com/enkrEntry.nhn?entryId=f8bf212d5a224bf084858197172f5082&query=alterability
  16. Park, S. S. (2008). A study on the variable design expressed in contemporary fashion. Unpublished master's thesis, Hongik University, Seoul.
  17. Quinn, B. (2002). The Techno Fashion. Oxford: Berg.
  18. Song, H. J. (2011). A study and development of a variable clothing design through a case: with a focus on a convertible dress. Unpublished master's thesis, Kyunghee University, Seoul.
  19. Yoon, M. A. (2008). A study on a bride's wedding dress selection factors and decision-making. Unpublished master's thesis, Daegu Catholic University, Daegu.
  20. Yoon, J. A. (2010). Variable design expressed in modern knit fashion. Unpublished master's thesis, Hanyang University, Seoul.

Cited by

  1. Research on Development and Customer Response of a Virtual Wedding Experience Application vol.65, pp.1, 2015, https://doi.org/10.7233/jksc.2015.65.1.061
  2. Green Can Be the New White for Wedding Dresses vol.20, pp.5, 2017, https://doi.org/10.1080/14606925.2017.1349410