가정과삶의질연구 (Journal of Families and Better Life)

  • 제31권5호
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  • Pages.173-184
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  • 2013
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  • 2765-1932(pISSN)
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  • 2765-2432(eISSN)
가정과삶의질학회 (Korean Home Management Association)
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대중매체 및 또래영향력과 또래동조성이 청소년 소비자의 소비지향태도와 과시소비행동에 미치는 영향

Influence of Mass Media, Peers' Effects and Conformity on the Consumption-oriented Attitude and Conspicuous Consumption of Adolescent Consumers

  • So, Young-Ha (Department of Child Development and Education, Myong-Ji University) ;
  • Han, You-Jin (Department of Child Development and Education, Myong-Ji University)
  • 투고 : 2013.07.15
  • 심사 : 2013.10.07
  • 발행 : 2013.10.31
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초록

The purpose of this study was to investigate adolescent consumers' consumption trends to identify their tendency for conspicuous consumption. To investigate adolescent consumers' consumption factors and conspicuous propensity for consumption, mass media, peers' effects & conformity were examined. The objects of the study are 503 middle and high school students in Seoul. The data were analyzed through frequency analysis, mean, standard deviation, t-test, Pearson's correlation, and hierarchical multiple regression analysis by using SPSS Win 12.0. The major results of this study are as follows: Firstly, the factors of gender, grade and allowance suggest a consumption-oriented attitude and conspicuous consumption is revealed to be the highest among female students rather than male students, and high school students rather than middle school ones. Allowance is significantly correlated with consumption-oriented attitude and conspicuous consumption. Secondly, factors that affect the propensity for the consumption-oriented attitude of adolescent consumers are mass media, peer conformity, and effects. Thirdly, the factors affecting the propensity for the conspicuous consumption of adolescent consumers are peers' effects, mass media, and peer conformity. This investigation could contribute to enhancing the understanding of adolescent consumers.

키워드

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피인용 문헌

  1. Effects of High School Student’ Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption vol.55, pp.4, 2017, https://doi.org/10.6115/fer.2017.026
  2. The Effect of Adolescent Chinese Consumers' Clothing Conformity and Interest in Korean Entertainers on their Evaluation and Purchase Intention towards Korean Fashion Products vol.67, pp.7, 2017, https://doi.org/10.7233/jksc.2017.67.7.036