한국전자통신학회논문지 (The Journal of the Korea institute of electronic communication sciences)

한국전자통신학회 (Korea Institute of Electronic Communication Science)
권호 표지
DOI QR코드

DOI QR Code

부동산 구매자의 협상력 결정요인에 관한 연구

A study of the determinant factors of Negotiation Power of Real estate buyer

  • 권호근 (국제사이버대학교 부동산학과) ;
  • 김동현 (청암대학교 부동산학과)
  • 투고 : 2013.08.22
  • 심사 : 2013.10.23
  • 발행 : 2013.10.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 주거용 부동산시장을 중심으로 부동산의 매매과정에서 구매자 입장에서 본 협상력의 결정요인들을 추출하고자 하였다. 구매자는 주택의 매수 이외에 임대 등 여러 대안을 가질수록, 매매과정에서 관련 정보가 많을수록 주택의 매매 가격협상에 있어서 유리하다. 그리고 협상과정에서 외부나 계약 당사자 간의 상황이 변경되었을 경우, 얼마나 유연하게 대처하는가의 정도와 상황변경에 따르는 비용이 적게 들수록 주택의 매매협상에서 유리하게 작용됨을 볼 수 있다.

This study focused on the residential real estate market, real estate for sale in the course of the bargaining power of buyers in terms of factors to be extracted was determined. In addition to rental housing, including the number of buyers have several alternatives, the more related information, the buyers have advantage over the sellers in the course of the housing sale process. And if the external conditions and the situations between the parties have changed, how much flexibility to respond to changing and the less costs of to changing, the buyers have advantage over the sellers in the course of the housing sale process.

키워드

참고문헌

  1. Habeeb, William Mark. Power and Tatics in international negotiation, Jhons Hopkins University Press, pp. 10-20. 1988.
  2. Pruitt, D. G., Negotiation Behavior, New York Academic Press, pp. 15-17. 1981.
  3. Raiffa, H., The Art and Science of Negotiation, Cambridge, M.A.:Harvard University Press, pp. 20-25. 1982.
  4. Roth, A. E., Game-Theoretic Models of Bargaining, Cambridge University Press, pp. 10-11, 1988.
  5. Kwon Ho geun, "Consideration of the concept of negotiation power using economic exchange theory", The Journal of Establishment Information Vol. 6, No. 1, pp. 98-99, 2003.
  6. Shin Kwang Shig, Kim Dong Hyun, "Protection of military bases and military facilities in the real estate assets held by the Ministry of National Defence study on the efficient management", The Journal of The Korea Institute of Electronic Communication Sciences, Vol. 7, No.1, pp. 181-183, 2011.
  7. Shin Kwang Shig, "Depart of Defense and the local goverment's property management on ways to mutual research", The Journal of The Korea Institute of Electronic Communication Sciences, Vol. 6, No.4, pp. 574-580, 2011.
  8. Shin Kwang Shig, Kim Haeng Jo, Kim Dong Hyun, "Relocation of troops to the preferences of the key factors study", The Journal of The Korea Institute of Electronic Communication Sciences, Vol. 7, No. 6, pp. 1500-1503, 2012.