DOI QR코드

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식품 이물에 대한 소비자 인지와 구매행동에 대한 연구

A Study of the Perception and Purchase Behavior on Foreign Matters in Food

  • 양성범 (단국대학교 환경자원경제학과) ;
  • 양승룡 (고려대학교 식품자원경제학과)
  • 투고 : 2013.08.12
  • 심사 : 2013.09.05
  • 발행 : 2013.09.30

초록

The objective of this study was to investigate the perceptions and purchase behaviors on foreign matters in food. For that, we conducted a survey of 348 adults living in a metropolitan area. Concern over the presence of foreign matters in food was a lower than that for other harmful factors such as heavy metals, BSE, harmful microbes and so on. 70% of respondents would not take the snack which was detected a rat's head, including the manufacturer's product and similar products with it after the foreign matter incident. In contrast, about of 54% respondents were willing to buy canned tuna after the incident. It is necessary to prepare more detail management and policy on foreign matters in food.

키워드

참고문헌

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피인용 문헌

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