Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Case Study on Design Development for Promotional Fashion Product Assigned to the Corporate Image

기업의 이미지를 부여한 홍보용 패션상품 디자인 개발 사례 연구

  • Nam, Mihwa (Dept. of Clothing & Textiles, Changwon National University) ;
  • Park, Hyewon (Dept. of Clothing & Textiles, Changwon National University)
  • Received : 2013.05.18
  • Accepted : 2013.07.01
  • Published : 2013.09.30
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Abstract

This research is a case study for the planning process and production process of design project done through industry-university collaboration research. Proposed for the design process and result for the development of the corporation's promotional fashion items. In addition, during the 3-month study period, went through the research process of a number of design, planning, meetings, discussions, and colorway, sample production and selection. The study was carried out using mainly necktie and scarf, the ones one can make use of the best among men's and women's fashion items as fashion items for promotion. The design work was done using Adobe Photoshop CS5, Adobe Illustrator CS5, Texpro 11 version programs. This study is a design development case study where design research experts and the persons in charge from the company took part in for the PR the company demands, and wish it to be used as a basis material for improving company image as a fashion product for the PR of a company.

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