DOI QR코드

DOI QR Code

콘텐츠 중심의 확장형 문화 차원 지수 연구

The Study of an Extended Cultural Dimensions Index based on the Content

  • 오정민 (호서대학교벤처전문대학원 IT응용기술학과) ;
  • 문남미 (호서대학교 모바일시스템공학과)
  • Oh, Jung-Min (Department of Applied IT Technology, Hoseo University, GSV) ;
  • Moon, Nammee (Department of Mobile Systems Engineering, Hoseo University)
  • 투고 : 2013.05.26
  • 발행 : 2013.09.25

초록

빠르게 일어나는 기술의 발전과 그 안에 내재된 문화적 현상을 결합하려는 시도를 문화 컴퓨팅, 문화 모델링이라 한다. 본 논문에서는 문화 모델링 연구 추세를 기반으로 문화 사용자 인터페이스 디자인, 특히 그 중에서도 콘텐츠를 중심으로 한 문화 기반 디자인 구조를 설명한다. 문화에 기반한 콘텐츠를 디자인하기 위해서는 콘텐츠의 문화적 특성을 도출하는 구조가 필요하다. 이를 위해 Hofstede의 문화 차원 모델과 콘텐츠 데이터를 결합하여, 콘텐츠 중심의 문화 차원 지수(CiCo) 구조를 새롭게 제안한다. 또한 도출한 CiCo와 국가별 콘텐츠 선호 패턴을 결합하여 국가별 콘텐츠 문화 차원 지수인 NiCC를 도출한다. 제안하는 CiCo와 NiCC는 기존의 Hofstede 모델에 기반하였으되, 기존 모델 대비 약 10% 개선된 설명력을 갖는다.

There are lots of tries to make a combination between the technology development which is fast arisen and cultural phenomenon which imply in it. We called this research area as the cultural computing or cultural modeling. In this paper, we examine the cultural user interface design, especially cultural design structure based on the contents considering the research trend of the cultural modeling. To design of the contents based on the culture, there is a need to draw a structure of the cultural feature for the contents. To do this, we combine Hofstede's cultural dimensions model with the data of contents and then we suggest cultural index of content(CiCo). Furthermore, we draw national index of cultural content(NiCC), through conjoining CiCo with preference pattern of content consumption for the nations. Suggested CiCo and NiCC are based on Hofstede's model, however they are improved approximately 10% of the explanatory of model than the Hofstede's.

키워드

참고문헌

  1. F.-Y. Wang, "Is culture computable?", Intelligent Systems, IEEE, vol. 24, pp.2-3, 2009. https://doi.org/10.1109/MIS.2009.116
  2. Jung-Min Oh, Nammee Moon, "Towards a Cultural User Interface Generator Principles", Multimedia Tools and Applications. Vol.63, No.1, pp.195-216, 2012.
  3. Jung-Min Oh, Nammee Moon, "A Cultural Dimensions Model based on Smart Phone Applications", Journal of Information Processing Systems, Vol.7, No.1, pp.1-11, 2011. https://doi.org/10.3745/JIPS.2011.7.1.001
  4. Jung-Min Oh, Nammee Moon, "Preference Element Changeable Recommender System based on Extended Collaborative Filtering", Journal of The Institute of Electronics Engineers of Korea Vol. 47 CI No.4, pp.18-24, 2010.
  5. Lidia Oshlyansky, "Cultural Models in HCI : Hofstede, Affordance and Technology Acceptance", A thesis submitted for the degree of Doctor of Computer Science at the Swansea University, pp.29-37, 2007.
  6. Geert H. Hofstede, Culture's consequences: International differences in work-related values, Sage Publications, p.260, 1980.
  7. Edward T. Hall, Mildred Reed Hall, Understanding cultural differences, Intercultural Press, pp.3-31, 1990.
  8. Shalom H. Schwartz, "Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries", Advances in Experimental Social Psychology, 25, pp.1-65, 1992. https://doi.org/10.1016/S0065-2601(08)60281-6
  9. Sheridan, E. F., "Cross-cultural web site design: Considerations for developing and strategies for validating locale appropriate on-line content", Multi Lingual Computing & Technology #43 Volume 12 Issue 7, 2001.
  10. Andy Smith,Lynne Dunckley, Tim French,Shailey Minocha, Yu Chang, "A process model for developing usable cross-cultural websites", Interacting with Computers 16, pp.63-91, 2004. https://doi.org/10.1016/j.intcom.2003.11.005
  11. Geert H. Hofstede, Cultures and Organizations: Software of the Mind, McGraw-Hill New York, 1991.
  12. Vas Taras, Bradley L. Kirkman, Piers Steel, "Examining the Impact of Culture's Consequences: A Three Decade, Multilevel Meta-Analytic Review of Hofstede's Cultural Value Dimensions", Journal of Applied Psychology Vol.95, No.3, pp.405-439, 2010. https://doi.org/10.1037/a0018938
  13. Nitish Singh, Hisako Matsuo, "Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites", Journal of Business Research 57, pp.864-872, 2004. https://doi.org/10.1016/S0148-2963(02)00482-4
  14. Daniel W. Baack, Nitish Singh, "Culture and Web Communications", Journal of Business Research 60, pp.181-188, 2007. https://doi.org/10.1016/j.jbusres.2006.11.002
  15. Harold H. Kassarjian,, "Content Analysis in Consumer Research", The Journal of Consumer Research Vol. 4, No. 1, pp.8-18, 1997.
  16. Evangelos Triantaphyllou, Multi-Criteria Decision Making Methods: A Comparative Study, Springer, pp.23-25, 2000.
  17. Vas Taras, Piers Steel, Bradley L. Kirkman, "Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions", Journal of World Business, pp.1-13, 2011.