한국생활과학회지 (Korean Journal of Human Ecology)

  • 제22권3호
  • /
  • Pages.473-483
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  • 2013
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  • 1226-0851(pISSN)
  • /
  • 2234-3768(eISSN)
한국생활과학회 (Korean Association of Human Ecology)
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화장품 관련 소비자상담 유형 분석

Analysis of the Consumer Consulting Types about Cosmetics

  • 서정희 (울산대학교 아동가정복지학과) ;
  • 정윤선 (울산대학교 아동가정복지학과)
  • Seo, Jeonghee (Dept. of Child & Family Welfare, University of Ulsan) ;
  • Jeong, Yoonsun (Dept. of Child & Family Welfare, University of Ulsan)
  • 투고 : 2012.12.20
  • 심사 : 2013.05.28
  • 발행 : 2013.06.30
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초록

This study analyzed the consumer consulting type about cosmetics, and examined the characteristics of the consumer consulting type. The data used for the analysis are 7,126 consumer consulting cases of cosmetics, which had been applied for the consumer counseling centers, from July 2010 to June 2011. Through the consumer consulting paper, the consumer consulting types were divided into as follows : purchase, delivery, quality, product, product display and advertising, services, after purchase, simple consulting, seller's unfair bill, and other types of consulting. According to the results of the analysis, consumers were anxious about cosmetics quality and safety, and they also wanted objective information on cosmetics. Consumer consulting type were significantly different by ages. 63.3% of teenagers were consulting about purchase problem. 31.5% of the 20's were consulting about quality, and 26.0% were consulting about purchase. 30's, 40's, more than 50's groups mostly were consulting about quality. Based on that, this study suggests about policy and consumer education for how to use and purchase the cosmetics correctly.

키워드

참고문헌

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