Culinary science and hospitality research (한국조리학회지)
- Volume 19 Issue 1
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- Pages.121-138
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- 2013
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
Motive on Social Networking Service Usage of Restaurant Customers
외식소비자의 소셜네트워킹서비스(SNS) 활용 동기에 관한 연구
- Shin, Seo-Young (Dept. of Food & Nutrition, Seoil University) ;
- Cha, Sung-Mi (Dept. of Foodservice Industry, Hanyang Women's University)
- Received : 2012.12.26
- Accepted : 2013.01.19
- Published : 2013.01.31
Abstract
The purpose of this study was to examine the structural relationships among the motives on Social Networking Service(SNS) of restaurants customers, attitude toward SNS, and intention to use. Using a quota sampling method, data were collected from 273 residents of the whole country who were in their 10~50s. The PASW Statistics 18.0 and AMOS 17.0 statistical package were used for the analysis. The hypothesized relationships of the model were tested simultaneously using a structural equation model(SEM). The proposed model provided an adequate fit to the data,
본 연구는 소비자들의 SNS 활용 동기 요인이 외식 관련 SNS에 대한 태도와 향후 이용의도에 미치는 영향을 실증적으로 분석하고자 수행되었다. 표본은 인터넷 사용인구분포를 고려하여 성별, 연령대, 거주 지역에 대해 할당표집하였고 총 273명의 자료를 PASW Statistics 18.0, AMOS 17.0을 이용하여 분석하였다. 전체 구조모형을 검증한 결과 적합지수는
Keywords
- social networking service(SNS);
- restaurant customers;
- motive;
- attitude;
- intention to use;
- theory in uses and gratifications