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설문만족도 분석방법 비교를 통한 AHP적용 만족도 분석방법에 관한 연구

A Study about the new analysis method of satisfaction survey with AHP through the compare to the questionnaires satisfaction survey

  • 권영진 (명지대학교 산업경영공학과) ;
  • 정희택 (명지대학교 산업경영공학과) ;
  • 김세한 (명지대학교 산업경영공학과) ;
  • 정병한 (명지대학교 산업경영공학과) ;
  • 강경식 (명지대학교 산업경영공학과)
  • Kwon, Young-Jin (Department of Industrial Management Engineering Myongji University) ;
  • Jung, Hee-Taek (Department of Industrial Management Engineering Myongji University) ;
  • Kim, Se-Hwan (Department of Industrial Management Engineering Myongji University) ;
  • Jung, Byoung-Han (Department of Industrial Management Engineering Myongji University) ;
  • Kang, Kyung-Sik (Department of Industrial Management Engineering Myongji University)
  • 투고 : 2013.03.15
  • 심사 : 2013.07.15
  • 발행 : 2013.06.30

초록

Other comments on matters satisfaction survey through questionnaires typically measure by frequency analysis method is performed, the short answer for how to apply. These satisfaction surveys, however, because of the environment and atmosphere of its target at the time of the survey, personal psychological state, depending on the scale of change in business or policy of customer satisfaction feedback, there is a problem. This survey results, tangible results in terms of the feasibility of the business and policy indirectly as a result, which has been used as a material fact is. New survey method is show how the business and policy objectives than can be reflected positively in the present study, and comparing these surveys in a variety of ways for the analytical method proposed by KANO, Timko results suggested. Should be an ongoing investigation, and different survey methods for the study on the same sample the actual observed by comparing the results for the superiority of the new results presented.

키워드

참고문헌

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