A study on behavioral patterns and satisfaction of visitors depending on the characteristic of exhibition in science museum

과학관 전시체험관에 대한 관람자 행동유형 및 만족도에 대한 연구

This study has been analyzed various exhibition in Ulsan Museum of Science which was opened in March 2011 and found out the connections between elementary school science and its curriculum. In addition, this study has pointed out how visitors' behavioral patterns change depending on the characteristics of exhibition. The Study has also examined the visitors' satisfaction on the educational effectiveness, facilities and environment of the museum and aimed to seek ways to revitalize and improve the general conditions of exhibition rooms which is essential for Ulsan Museum of Science. The results of analysis on the form exhibition showed that 31.7% were in a passive form and the other 68.2% were in active form which was 43 out of 63 exhibition. After analyzing the visitors behavioral patterns, the majority of exhibition with higher attraction power and holding power were active-type exhibition and especially the experience-type exhibition takes the large portion. Based on the survey, we found out that both students and teachers represent high expectations of pleasure through active experience. They showed high satisfaction rates on the number of exhibition, guide facilities, inside temperature and accessibility of Ulsan Museum of Science.