참고문헌
- Bagozzi, R., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. https://doi.org/10.1007/BF02723327
- Bitner, M. J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. https://doi.org/10.2307/1252042
- Cho, J. H., & Lee, K. O. (2001). 3D product digital camera model on the web and study about developing 3D shopping mall. Journal of Korean Society of Design Science, 40, 63-70.
- Coyle, J. R., Mendelson, A., & Kim, H. M. (2008). The effects of interactive images and goal-seeking behavior on telepresence and site ease of use. Journal of Website Promotion, 3(1/2), 39-61. https://doi.org/10.1080/15533610802052639
- Donovan, R. J., Rossiter, J. R., & Marcoolyn, G. (1994). Store atmosphere and purchasing behavior. Journal of Retailing, 70(3), 283-294. https://doi.org/10.1016/0022-4359(94)90037-X
- Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper response. Psychology and Marketing, 20(2), 139-150. https://doi.org/10.1002/mar.10064
- Fiore, A. M., & Kim, J. H. (2007). An integrative framework capturing experiential and utilitarian shopping experience. International Journal of Retail & Distribution Management, 35(6), 421-442. https://doi.org/10.1108/09590550710750313
- Fiore, A. M., Kim, J. H., & Lee, H. H. (2005). Effect of image interactivity technology on consumer responses toward the online retailer. Journal of Interactive Marketing, 19(3), 38-53. https://doi.org/10.1002/dir.20042
- Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
- Ha, Y., & Lennon, S. J. (2010). Online visual merchandising(VMD) cues and consumer pleasure and arousal: purchasing versus browsing situation. Psychology & Marketing, 27(2), 141-165. https://doi.org/10.1002/mar.20324
- Hair, J., Anderson, R., & Black, B. (2010). Multivariate data analysis (7th ed.). New Jersey:Prentice Hall.
- 'IT meets fashion'. (2012, June 7). Chosunnews. Retrieved July 10, 2012, from http://www.chosun.com.
- Jang, S. Y., Yang, H. S., & Lee, Y. R. (2009). Effect of interactivity, telepresence, and flow toward future behavior intention on internet shopping malls. Journal of the Korean Society of Clothing and Textiles, 33(9), 1409-1418. https://doi.org/10.5850/JKSCT.2009.33.9.1409
- Jeong, S. W., Fiore, A. M., Niehm, L. S., & Lorenz, F. O. (2009). The role of experiential value in online shopping: the impacts of product presentation on consumer response towards an apparel web site. Internet Research, 19(1), 105-124. https://doi.org/10.1108/10662240910927858
- Kim, J. H., Fiore, A. M., & Lee, H. H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behaviour towards an online retailer. Journal of Retailing and Consumer Services, 14(2), 95-107. https://doi.org/10.1016/j.jretconser.2006.05.001
- Klein, L. R. (2003). Creating virtual product experience: The role of telepresence. Journal of Interactive Marketing, 17(1), 42-55.
- Lee, H. S., & Im, J. H. (2011). Structural Equation Modeling with AMOS 18.0/19.0. Seoul: JypHyunJae.
- Lee, K. C., & Chung, N. H. (2000). Effect of virtual reality-driven shopping mall and consumer's purchase intention. Korean Management Review, 29(3), 377-405.
- Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31(3), 43-57. https://doi.org/10.1080/00913367.2002.10673675
- Lim, H. S. (2012). Analysis of utilization of virtual try on simulation consumers' preference in apparel online shopping. Journal of the Korean Society for Clothing Industry, 14(1), 83-89. https://doi.org/10.5805/KSCI.2012.14.1.083
- Manganari, E. E., Siomkos, G. J., & Vrechopoulos, A. P. (2009). Store atmosphere in web retailing. European Journal of Marketing, 43(9/10), 1140-1153. https://doi.org/10.1108/03090560910976401
- Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology, Cambridge, MA: MIT Press.
- Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9/ 10), 919-925. https://doi.org/10.1016/j.jbusres.2009.05.014
- Na, Y. H., & Kim, S. J. (2012). The comparative study on a characteristic expressivity of movie clothings and 3D virtual clothings-focused on the software:CLO 3D & Mavrelous Designe2-. Journal of the Korean Society for Clothing Industry, 14(1), 1-12. https://doi.org/10.5805/KSCI.2012.14.1.001
- Park, J. H., Lennon, S. J., & Stoel, L. (2005). On-line product presentation: effects on mood, perceived risk, and purchase intention. Psychology & Marketing, 22(9), 695-719. https://doi.org/10.1002/mar.20080
- Schlosser, A. (2003). Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions. Journal of Consumer Research, 30(2), 184-198. https://doi.org/10.1086/376807
- Shih, C. (1998). Conceptualizing consumer experiences in cyberspace. European Journal of Marketing, 32(7), 655-663. https://doi.org/10.1108/03090569810224056
- Song, K., Fiore, A. M., & Park, J. H. (2007). Telepresence and fantasy in online apparel shopping experience. Journal of Fashion Marketing and Management, 11(4), 553-570. https://doi.org/10.1108/13612020710824607
- Suh, K. S., & Chang, S. H. (2006). User interface and consumer perceptions of online stores: the role of telepresence. Behaviour & Information Technology, 25(2), 99-113. https://doi.org/10.1080/01449290500330398
- Steuer, J. (1992). Defining virtual reality: dimensions determining telepresence. Journal of Communication, 42(4), 73-93.
- Yang, H. S., & Choi, Y. L. (2011). The influences of shopping enjoyment and risk reduction behavioral intention in internet shopping malls using a moving virtual model. Journal of the Korean Society for Clothing Industry, 13(3), 390-397. https://doi.org/10.5805/KSCI.2011.13.3.390
- Yang, H. S., & Jung, H. J. (2011). Impacts of visual merchandising elements on consumers' approach behaviors in the internet fashion malls. Journal of Korea Society of Design Forum, 31, 315-324.
- Yang, H. S., Jung, H. J., Yoon, C. R., Choi, Y. J., & Lee, Y. R. (2011). Effects of consumers' technology readiness on telepresence and eloyalty toward 3D online shopping mall. Journal of the Korean Society of Clothing and Textiles, 35(6), 659-669. https://doi.org/10.5850/JKSCT.2011.35.6.659
- Yang, H. S., & Lee, J. I. (2010). The influences of e-service quality according to image interactivity technology on customer loyalty and purchasing involvement. International Journal of Costume and Fashion, 10(1), 15-27.
- Yang, H. S., & Lee, Y. R. (2008). Effects of challenges and skills on flow-focused on a 2D shopping mall and a 3D shopping mall. Journal of the Korean Society of Clothing and Textiles, 32(4), 573-585. https://doi.org/10.5850/JKSCT.2008.32.4.573
- Yang, H. S., & Park, C. K. (2012). The effect of technology readiness, fashion innovativeness, and participation level perception on acceptance intention of 3D virtual fitting systems. Journal of the Korean Society of Clothing and Textiles, 36(3), 269-281. https://doi.org/10.5850/JKSCT.2012.36.3.269
- 3D avatar model. (n.d). Clo 3D. Retrieved October 1, 2011, from http://www.clo.co.kr
피인용 문헌
- The Effects of the Virtual Avatar Fitting Models for Apparel e-Commerce in Consumer's Purchasing Behavior: Comparing Traditional Model with Virtual Avatar Model vol.17, pp.5, 2013, https://doi.org/10.12940/jfb.2013.17.5.57
- Size Specification for Customized Production Size and 3D Avatar : An Apparel Industry Case Study vol.17, pp.2, 2015, https://doi.org/10.5805/SFTI.2015.17.2.278