한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제15권1호
  • /
  • Pages.35-45
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  • 2013
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
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이용점포 유형에 따른 플러스 사이즈 여성의류 시장세분화

Segmenting the Plus-size Women's Apparel Consumers using Store Patronage

  • Yu, Haekyung (Dept. of Fashion Industry, University of Incheon) ;
  • Lee, Sun Mi (Big n Big Campany) ;
  • Ko, Sunyoung (The Human Ecology Research Institute, University of Incheon)
  • 투고 : 2012.05.16
  • 심사 : 2012.12.10
  • 발행 : 2013.02.28
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초록

The purposes of this study were to segment the women's plus-size market by the types of store patronage, profile the segments, and examine the differences in satisfaction with clothing attributes and variety of plus-size apparels according to different segments. The questionnaires included the 7-point likert scales on store patronage, satisfaction, clothing involvement and body cathexis. Five body measurements were recorded by sales people, and the respondents also provided information on their weight, height and garment size in addition to demographic characteristics. Questionnaires were collected from 7 franchise stores in Seoul, Anyang, Daegu, and Cheonan during the months of February, 2011 to April, 2011. 210 questionnaires were distributed and 160 were returned. Excluding incomplete questionnaires, a total of 149 questionnaires were used in the final analysis. The cluster analysis based on store patronage identified four segments- major patrons of specialty stores, multi-channel users, regular store users, and internet shopping mall users. Significant differences were found among the four segments of women's plus-size consumers in terms of clothing involvement, age, occupation, education and clothing expenditures. Internet shopping mall user group were in overall less satisfied with several clothing attributes and variety compared to other groups.

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피인용 문헌

  1. A Study on the Mediating Effect of Obesity Stress in the Relationship between Narcissism and Clothing Behavior Related Appearance by Plus Size Consumers vol.40, pp.4, 2016, https://doi.org/10.5850/JKSCT.2016.40.4.615
  2. Comparing Factors Influencing Fashion Shopping Service Satisfaction of Plus-size and Regular-size Women vol.39, pp.1, 2015, https://doi.org/10.5850/JKSCT.2015.39.1.15
  3. A Cross-Cultural Study of Plus-Size Consumer's Perception of Body, Attitude of Accepting Obesity and Clothing Behaviors in Korea and the US vol.66, pp.3, 2016, https://doi.org/10.7233/jksc.2016.66.3.075