Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
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Customized Web Search Rank Provision

개인화된 웹 검색 순위 생성

  • Kang, Youngki (Dept. of Industrial and Information Systems Eng., Chonbuk National University) ;
  • Bae, Joonsoo (Dept. of Industrial and Information Systems Eng., Chonbuk National University)
  • 강영기 (전북대학교 산업정보시스템공학과) ;
  • 배준수 (전북대학교 산업정보시스템공학과)
  • Received : 2013.01.31
  • Accepted : 2013.03.06
  • Published : 2013.04.15
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Abstract

Most internet users utilize internet portal search engines, such as Naver, Daum and Google nowadays. But since the results of internet portal search engines are based on universal criteria (e.g. search frequency by region or country), they do not consider personal interests. Namely, current search engines do not provide exact search results for homonym or polysemy because they try to serve universal users. In order to solve this problem, this research determines keyword importance and weight value for each individual search characteristics by collecting and analyzing customized keyword at external database. The customized keyword weight values are integrated with search engine results (e.g. PageRank), and the search ranks are rearranged. Using 50 web pages of Goolge search results for experiment and 6 web pages for customized keyword collection, the new customized search results are proved to be 90% match. Our personalization approach is not the way that users enter preference directly, but the way that system automatically collects and analyzes personal information and then reflects them for customized search results.

Keywords

References

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