The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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The Effect of Perceived Information Control on the Knowledge Sharing Intention of the Social Network Service Users

인지된 정보 통제가 소셜 네트워크 이용자의 정보 제공 의도에 미치는 영향

  • Lee, Un-Kon (Graduate School of Information, Yonsei University) ;
  • Kim, Kyong Kyu (Graduate School of Information, Yonsei University) ;
  • Song, Ho Hyeon (Graduate School of Information, Yonsei University)
  • Received : 2013.01.22
  • Accepted : 2013.02.16
  • Published : 2013.02.28
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Abstract

The evolution of IT facilitated the communication and knowledge sharing between the social network service (SNS) users. When the more information about SNS users had been posted in SNS site, SNS users had sometimes exposed in the risk of privacy invasion. To remedy this problem, we had introduced the information control mechanisms from the prior studies in data management to the SNS area and empirically validated the effect of these mechanisms in this research. Three information control mechanisms had been elected as access control, reference control and diffusion control. We had conducted a survey to the Facebook users which is the most famous SNS site. 459 data had been gathered and analyzed by PLS algorism. As the results, reference control and diffusion control has significantly increased the trust on SNS providers and decrease the privacy concern. This change could significantly affect on the satisfaction with the SNS site and knowledge sharing intention of SNS users. This study could introduce the new perspective about privacy protection issues in SNS area. Also, the information control mechanisms suggested in this study could contribute to make more robust privacy protection mechanisms in SNS site in practice.

정보통신 기술의 발전에 따라 사람들은 소셜 네트워크 서비스(SNS)를 통해 다른 사람과 소통하고 자신의 정보를 공유하고 있다. 그러나 이 과정에서 SNS 이용자들의 개인정보가 의도하지 않게 노출되거나 악용되는 사례가 나타났다. 이러한 문제를 해결하기 위해 본 연구에서는 데이터 관리에 관한 선행 연구를 바탕으로 정보 통제 요소가 SNS 이용자들의 보안 우려와 SNS 사업자에 대한 신뢰에 미치는 효과를 살펴보고자 하였다. 본 연구에서는 이를 통해 접근 통제, 열람 통제 및 확산 통제의 세 가지 정보 통제 요소를 추출하였다. 가장 널리 알려져 있는 SNS 서비스로서 페이스북 이용자를 대상으로 설문 조사를 진행하였다. 총 459개의 자료를 수집하였으며 PLS 알고리즘을 이용하여 분석한 결과, 열람 통제와 확산 통제는 유의하게 SNS 이용자들의 보안 우려를 감소시키고 SNS 서비스 제공자에 대한 신뢰를 증진시킴으로써 SNS 서비스에 대한 만족도와 지속적인 정보 공유 의도를 증가시키는 것으로 조사되었다. 본 연구는 소셜 네트워크 서비스에서 보안 문제를 제기한 선도적인 연구일 뿐 아니라, 실제 구현이 용이한 보안 통제 기법을 소개함으로써 실무적인 측면에서도 가치가 높을 것으로 기대한다.

Keywords

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