패션비즈니스 (Journal of Fashion Business)

  • 제17권1호
  • /
  • Pages.13-29
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  • 2013
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  • 1229-3350(pISSN)
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  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
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레이디 가가의 뮤직 비디오 패션에 나타난 에로티시즘

Eroticism Shown in the Fashion of Lady Gaga's Music Video

  • 강유희 (전남대학교 의류학과) ;
  • 이미숙 (전남대학교 의류학과, 생활과학연구소)
  • Kang, Yoohee (Dept. of Clothing & Textiles, Chonnam National University) ;
  • Lee, Misook (Dept. of Clothing & Textiles, Chonnam National University, Chonnam National University, Human Ecology Research Institute)
  • 투고 : 2012.09.30
  • 심사 : 2012.11.19
  • 발행 : 2013.02.28
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초록

The purpose of this study was to analyze eroticism shown in the fashion of Lady Gaga's music video. This study methods taken theoretical consideration and then was classified eroticism based on previous studies and was analyzed costumes from Lady Gaga's music video. The results of this study were as follows: Avant-garde style exaggerates shoulders, hips, a hat or uses metal and glossy material, tape, leather and it was expressed into emphasizing or baldly exposing breast. Primitive style was expressed in ethnic style and animal patterns, lingerie look with drastic, bald exposing fashion. Romantic style was expressed using rococo style costume, frill, pleats, decoration and was produces eroticism with see-through look or costume fitting to the body. Sportive style expresses a healthier and erotic image using tight costume in yellow, blue and black while exposing belly and legs. Janus-faced style was expressed by dressing up like a man or using the method of attachment and exposure in clergy's costume. Humorous style was expressed by emphasizing parts of body or costume itself. As examined in the above, Lady Gaga was expressed various eroticism images in her music video and is builds her own sexually appealing.

키워드

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피인용 문헌

  1. A Comparative Analysis on the Official Merchandises of Popular Domestic and Foreign Singers vol.17, pp.5, 2013, https://doi.org/10.12940/jfb.2013.17.5.151