References
- 김영균(2010), IS 인력의 조직내 갈등이 이직의도에 미치는 영향, 한국산업정보학회논문지, Vol. 15(4), pp. 71-81
- 김종원, 이경환, 정회수(2008), 1차 의료기관의 경영성과에 관한 실증적 연구, 한국산업정보학회논문지, Vol. 13, pp. 87-99
- 이형택(2005). 시장지향성, 조직학습 및 기업성과:시장 감지능력과 반응능력의 매개적 역할, 박사학위논문, 한국외국어대학교 대학원. pp. 1-212.
- Atuahene-Gima, K. (1995). An Exploratory Analysis of the impact of Market Orientation on New Product Performance: A Contingency Approach. Journal of Product Innovation Management, 12(Sep), pp. 275-293. https://doi.org/10.1016/0737-6782(95)00027-Q
- Atuahene-Gima, K. (1996). Market orientation and innovation, Journal of Marketing Research, vol. 35; pp.93-103.
- Atuahene-Gima, K., Slater, S., and Olson, M. (2005). The Contingent Value of Responsive and proactive market orientation for new product program performance. Journal of Product Innovation Management, 22(6) pp. 464-482.
- Barnett, P. W. and Burgelman, A. R. (1996), "Evolutionary Perspective on Starategy,
- Barney, J. B. (1991), "Firm Resouces and sustained competitive advantage", Journal of Management, vol. 17, pp. 99-120. https://doi.org/10.1177/014920639101700108
- Bradley, S. P., and Nolan, R. (1998). Sense & Respond: Capturing Value in the Network era. Harvard Business School Press. pp. 175-200.
- Browne, M. and Cudeck, R., (1989), "Single sample cross-validation indices for covarinace structures," Mulitivariate Behavioral Research, Vol. 24. pp. 445-455. https://doi.org/10.1207/s15327906mbr2404_4
- Brown, S. L., & Eisenhardt, K. M. (1995). Product development: Past research, present findings, and future directions. Academy of Management Review, 20: 343-378.
- Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35: 128-152. https://doi.org/10.2307/2393553
- Day, G. S. (1994). The Capabilities of Market Driven Organization. Journal of Marketing, 58(4). pp. 37-52. https://doi.org/10.2307/1251915
- Desphande R., Farley, J., Webster Jr., and Frederick, E. (1993). Corporate Culture, customer orientation, and innovativeness in Japanese firms; a quadrad analysis. Journal of Marketing, 57: pp. 23-27. https://doi.org/10.2307/1252055
- Dickson, P. R. (1992). Toward a theory of competitive rationality. Journal of Marketing, 56: pp. 69-83.
- Evans, J. S. (1991). Strategic Flexibility for High Technology Maneuver: A Conceptual Framework. Journal of Management Studies, 28(Jan), pp. 69-89. https://doi.org/10.1111/j.1467-6486.1991.tb00271.x
- Fiol, M., & Lyles, M. (1985). Organizational learning. Academy of Management Review, 10: 803-813.
- Grant, R. M. (1996). Prospering in dynamically competitive environments: Organizational capability as knowledge integration. Organizational Sciences, 7: 375-387. https://doi.org/10.1287/orsc.7.4.375
- Greenley, G. E(1999). Market orientation and company performance : empirical evidence from UK company. British Journal of Management. 6(1). pp.1-13.
- Han, J., Kim, N., Srivastava, R. (1998). Market Orientation and Organizational Performance: Is Innovation a Missing Link?. Journal of Marketing, 62(4). pp. 30-44.
- Hansen, G. S., & Wernerfelt, B. (1989). Determinants of firm performance: the relative importance of economic and organizational factors. Strategic Management Journal, 10: 399-411. https://doi.org/10.1002/smj.4250100502
- Hanvanich, S., Sivakumar, K., and Hult, G. T. (2006). The Relationship of Learning and Memory With Organizational Performance: The Moderating Role of Turbulence. Journal of the Academy of Marketing Science. 34(4), pp.600-612. https://doi.org/10.1177/0092070306287327
- Holmqvist, M. (2004). Experiential learning processes of exploration and exploitation within and between organizations: And empirical study of product development. Organization Science. 15: 70-81. https://doi.org/10.1287/orsc.1030.0056
- Jaworski, B. J. and Kohil A. K. (1993). Market Orientation : Antecedents and Consequences. Journal of Marketing. 57(July). pp.52-70.
- Johnson, J. L., Lee, R. P., Saini, A., and Grohmann, B. (2003). Market-focused Strategic Flexibility: Conceptual Advanced and an Integrative Model. Journal of the Academy of the Marketing Science. 31(1). pp. 74-89.
- Kohli, A. K., Jaworski, B. J. and Kumar, A. M. (1993). A Measure of Market Orientation. Journal of Marketing Research, 30: pp. 467-477. https://doi.org/10.2307/3172691
- Kotler, p. (1984), Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice Hall, Inc.
- Kumar, E. J., Venkatesan, R. and Leone, R (2011). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?. Journal of Marketing, Vol. 75, pp. 16-30. https://doi.org/10.1509/jmkg.75.1.16
- Leonard-Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal, 13: 111-125. https://doi.org/10.1002/smj.4250131009
- Levitt, B., & March, J. G. (1988). Organizational learning. Annual Review of Sociology, 14: 319-340. https://doi.org/10.1146/annurev.so.14.080188.001535
- Levitt, Theodore(1960), "Marketing Myopia", Harvard Business Review, 38(4), pp. 45-56.
- Lubatkin, M. H., Simsek, Z., Ling, Y. L., & Viega, J. F. (2006). Ambidexterity and performance in small to medium-sized firms: The pivotal role of top management team behavioral integration. Journal of Management, 32: 646-672. https://doi.org/10.1177/0149206306290712
- March, J. (1991). Exploration and exploitation in organizational learning. Organization Science, 2: 71-87. https://doi.org/10.1287/orsc.2.1.71
- Moorman, C., and Miner, A. S. (1997). The Impact of Organizational Memory on New Product Performance and Creativity. Journal of Marketing Research, 34(Feb), pp. 91-106. https://doi.org/10.2307/3152067
- Muth'en, L. K. and Muth'en, B. O., (2005), Mplus User's Guide (3rd. Ed.). Los Angels, CA; Muth'en, and Muth'en.
- Nantanski, M. (2004). The Value of Active Scanning to Senior Executives: Insight from Key Decision Makers. Journal of Management Development. 23(5). pp. 426-436.
- Narver, J. C. Slater, S. and MacLachlan, D. (2004). Responsive and Proactive Market Orientation and New Product Success. Journal of Product Innovation Management, 21(5), pp. 334-347. https://doi.org/10.1111/j.0737-6782.2004.00086.x
- Olavarreta, S. and Friedmann, R., (2008), "Market Orientation, knowledge-based Resources and firm performance", Journal of Business Research, Vol. 61, pp. 623-630. https://doi.org/10.1016/j.jbusres.2007.06.037
- O'Regan, N. Ghobadian, A. Gallear, G. (2005). In Search of the Drivers of high growth in Manufacturing SME's, Technovation, 26(1): pp. 30-41.
- Siguaw, J. A., Simpson, P. M., & Enz, C. A. (2006). Conceptualizing innovation orientation: A framework for study and integration of innovation research. Journal of Product Innovation Management, vol 23 pp. 556-574. https://doi.org/10.1111/j.1540-5885.2006.00224.x
- Sinkula, James. M(1994). Market Information Processing and Organizational Learning. Journal of Marketing. 58(Jan.). pp.35-45. https://doi.org/10.2307/1252249
- Slater, S., & Narver, J. (1995). Market Orientation, asnd the Learning Organization. Journal of Marketing. 59(July). p. 63-74.
- Tatikonda, M. V., & Montoya-Weiss, M. (2001). Integrating operations and marketing perspectives of product innovation: The Influence of organizational process factors and capabilities on development performance. Management Science, 47: 151-172. https://doi.org/10.1287/mnsc.47.1.151.10669
- Tuominen, M., Rajala, A., & Moller, K. (2004). How does adaptability drive firm innovativeness?. Journal of Business Research, vol. 57, pp. 495-506. https://doi.org/10.1016/S0148-2963(02)00316-8
- Webster, F. E. Jr. (1988), "Rediscovering the Marketing Concept", Business Horizons, 31(May-June), pp. 29-39.
- Wernerfelt, B. (1984), A Resource-based View of the Firm, Strategic Managment Journal, vol. 5, pp. 171-180. https://doi.org/10.1002/smj.4250050207
- Wiklund, J. (1999). The sustainability of the entrepreneurial orientation-performance relationship. Entrepreneurial Theory and Practice, 24: 37-48. https://doi.org/10.1177/104225879902400103
- Yelle, L. E. (1979). The learning curve: Historical review and comprehensive survey. Decision Sciences, 10: 302-328. https://doi.org/10.1111/j.1540-5915.1979.tb00026.x
- Zahra, S. A., Ireland, D. R., & Hitt, M. A. (2000). International expansion by new venture firms: International diversity, mode of market entry, technological learning, and performance. Academy of Management Journal, 43: 925-950. https://doi.org/10.2307/1556420
Cited by
- 시장지향성과 경쟁력 향상과 관련한 사내 기업가 정신의 중요성에 대한 실증적 연구 vol.18, pp.6, 2013, https://doi.org/10.9723/jksiis.2013.18.6.127
- 기업 조직혁신문화와 지식재산권 중요성 인식, 신제품 개발 내부 활동이 신제품 개발 성과에 미치는 영향에 관한 탐색적 연구 vol.9, pp.6, 2013, https://doi.org/10.16972/apjbve.9.6.201412.163
- 신제품 개발활동이 신제품 개발 성과에 미치는 영향 vol.9, pp.6, 2014, https://doi.org/10.16972/apjbve.9.6.201412.183