한국콘텐츠학회논문지 (The Journal of the Korea Contents Association)

  • 제13권1호
  • /
  • Pages.210-220
  • /
  • 2013
  • /
  • 1598-4877(pISSN)
  • /
  • 2508-6723(eISSN)
한국콘텐츠학회 (The Korea Contents Association)
권호 표지
DOI QR코드

DOI QR Code

국내 창조산업 콘텐츠 진흥정책의 동기구축효과에 관한 연구 -수혜자 만족도를 중심으로-

Analysis of Creative Content Policy in Korea -Effect of Extrinsic Rewards on Intrinsic Motivation-

  • 정윤경 (순천향대학교 신문방송학과) ;
  • 김미선 (이화여자대학교 커뮤니케이션미디어연구소)
  • 투고 : 2012.11.09
  • 심사 : 2012.12.13
  • 발행 : 2013.01.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 국내 창조산업 콘텐츠 진흥정책의 성과를 측정하기 위한 목적을 지니며, 국내 창조산업 종사기업 402개 업체를 대상으로 동기구축효과를 살펴보았다. 분석결과, 콘텐츠 진흥정책의 수혜자들은 장르별, 매출별로 평균 3.5 이하의 낮은 정책 만족도를 나타냈고, 특히 매출규모가 낮은 업체의 만족도가 더 낮은 것으로 나타났다. 이는 국내 진흥정책이 창조적 자산을 지닌 다양한 집단의 동기를 충족시키지 못하고 있음을 의미한다. 그러나 정책 수혜 집단이 시장 성장에 대해 긍정적으로 인식하고 있는 점은 진흥정책의 긍정적 성과로 파악된다. 또한 비수혜 집단의 정책 기대치가 높은 점은 국내 진흥 정책의 지속적 확장이 필요함을 의미한다. 반면, 수혜 여부에 관계없는 국내 시장에 대한 유사한 문제의식, 저조한 정책 도움 정도 평가 등은 현행 진흥정책의 재고가 필요함을 시사한다.

This study explores the performances of Korean content policies to subsidize creative content industry. This study conducts survey on 402 creative industry employees. Research result shows that the current policy has some effects of extrinsic rewards on intrinsic motivation in subjects' perception of market development. Besides the perception, however, Korean subsidize policy sees to have low performances in general. The findings suggests that the industry subjects are not satisfied with the current policies. It is necessary to reconsider the direction of the contests policy.

키워드

참고문헌

  1. EC, Communication from the commission to the European parliament, the council, the European Economic and social committee and the committee of the regions, 2011(12).
  2. M. Keane, "Keeping up with the neighbors: China's soft power ambitions," Cinema Journal, Vol.49, No.6, pp.130-135, 2010.
  3. S. Hope, "Creativity, content, and policy, Arts," Education Policy Review, Vol.111, pp.39-47, 2010. https://doi.org/10.1080/10632910903455736
  4. 민용식, 정군오, 임응순, "문화콘텐츠산업의 파급 효과 분석", 한국콘텐츠학회논문지, 제9권, 제3호, pp.175-184, 2009.
  5. D. Throsby, "Modeling the cultural industries," International J. of Cultural Policy, Vol.14, No.3, pp.217-232, 2008. https://doi.org/10.1080/10286630802281772
  6. J. Howkins, The creative Economy: How People Make Money from Ideas, Penguin Books, 2007.
  7. R. Levickaite, "Four approaches to the creative economy: general overview," Business, Management, and Education, Vol.9, No.1, pp.81-92, 2011. https://doi.org/10.3846/bme.2011.06
  8. UNCTAD, Creative Economy Report, Geneva: UNCTAD, 2008.
  9. G. Tremblay, "Creative statistics to support creative economy politics," Media Culture and Society, Vol.33, No.2, pp.289-298, 2011. https://doi.org/10.1177/0163443710386519
  10. J. Potts and S. Cunningham, "Four models of the creative industries," International J. of Cultural Policy, Vol.14, No.3, pp.233-247, 2008. https://doi.org/10.1080/10286630802281780
  11. DCMS, Creative Industries Mapping Document, London:Department of Media Culture and Sports, 1998.
  12. F. Abadie, M. Friedewald, and M. Weber, "Adaptive foresight in the creative content industries: anticipating value chain transformations and need for policy action," Science and Public Policy, Vol.37, No.1, pp.19-30, 2010. https://doi.org/10.3152/030234210X484793
  13. R. Caves, Creative Industries: Contracts between Arts and Commerce, Cambridge:Harvard University Press, 2002.
  14. R. Prince, "Globalizing the creative industries concept: Traveling policy and transnational policy communities," The J. of Arts Management, Vol.40, pp.119-139, 2010.
  15. D. Hesmondhalgh and A. Pratt, "Cultural industries and cultural policy," International Journal of Cultural Policy, Vol.11, No.1, pp.1-13, 2005. https://doi.org/10.1080/10286630500067598
  16. C. Bilton, "Manageable creativity," International Journal of Cultural Policy, Vol.16, No.3, pp.255-269, 2010. https://doi.org/10.1080/10286630903128518
  17. H. Tsai, H. Lee, and H. Yu, "Developing the digital content industry in Taiwan," Review of Policy Research, Vol.25, No.2, pp.169-188, 2008. https://doi.org/10.1111/j.1541-1338.2007.00317.x
  18. E. Poettschacher, "The rise of the Trojan horses in the creative industries," International Journal of Cultural Policy, Vol.16, No.3, pp.355-366, 2010. https://doi.org/10.1080/10286630903302774
  19. 김은선, 박동운, 박영서, "디지털 콘텐츠 세부산업의 평가프레임 제안 및 유망성 비교분석", 한국콘텐츠학회논문지, 제6권, 제11호, pp.38-44, 2011.
  20. R. Towse, "Creativity, copyright and the creative industries paradigm," Kyklos, Vol.63, No.3, pp.461-478, 2010. https://doi.org/10.1111/j.1467-6435.2010.00483.x
  21. G. Ursell, "Television production: issues of exploitation, commodification and subjectivity in UK television labour markets," Media Culture and Society, Vol.22, No.6, pp.805-825, 2000. https://doi.org/10.1177/016344300022006006
  22. B. Frey and R. Jegen, "Motivation Crowding Theory: A Survey of Empirical Evidence," J. of Economic Surveys, Vol.15, No.5, pp.589-611, 2001. https://doi.org/10.1111/1467-6419.00150
  23. B. Frey, Arts and Economics. Heidelberg: Springer, 2000.
  24. E. Deci, R. Koestner, and R. Ryan, "A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation," Psychological Bulletin, Vol.125, No.3, pp.627-668, 1999. https://doi.org/10.1037/0033-2909.125.6.627
  25. 문화체육관광부, 디지털융합시대 콘텐츠산업 미래정책 연구, 2010.
  26. 한국콘텐츠진흥원, 2010년 국내 융합형 콘텐츠산업 실태조사 보고서, 2010.
  27. http://www.korchambiz.net