한국안광학회지 (Journal of Korean Ophthalmic Optics Society)

한국안광학회 (The Korean Ophthalmic Optics Society)
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안경원을 대상으로 한 경영관리 특성이 경영성과에 미치는 영향 연구

A Study on the Business Performance according to Management Characteristics at an Optical Store

  • 유민정 (전북과학대학교 안경광학과) ;
  • 심상현 (전북과학대학교 안경광학과)
  • You, Min-Jeong (Dept. of Ophthalmic Optics, Jeonbuk Science college) ;
  • Sim, Sang-Hyun (Dept. of Ophthalmic Optics, Jeonbuk Science college)
  • 투고 : 2013.10.28
  • 심사 : 2013.12.14
  • 발행 : 2013.12.31
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초록

목적: 안경원을 운영하는데 있어 경영전략, 정보관리, 마케팅, 운영관리, 자금관리 등의 경영관리 특성이 안경원의 경영성과에 미치는 영향을 알아보고 각 요인 중 중요요인과 경영관리 특성에 따른 비교분석을 통해 안경원 관리 및 운영에 필요한 정보를 제공하고자 한다. 방법: 2011년 8월부터 10월까지 약 2개월 동안 안경원 관리자(경영자 포함)를 대상으로 설문지를 배포하여 SPSS v 14.0 통계 패키지 프로그램을 활용하여 분석하였다. 결과: 안경원의 경영관리 특성에 따라 재무성과 및 만족성과가 다르게 나타났으며 특히 안경원의 재무성과 향상에는 경영전략, 마케팅 특성이, 만족성과 향상에는 경영전략, 마케팅, 운영관리 특성이 가장 중요한 요인으로 나타났다. 결론: 이 결과에 따르면 안경원 경영성과 향상을 위해서는 경영관리 특성 중 하위요인 중 경영전략, 마케팅 특성을 특히 고취시키기 위해 노력해야 할 것이다.

Purpose: We divide management characteristics into business strategy, operation management, information management, marketing, asset management. Also this will show effect on business performance according to management characteristics. Methods: For two months, from August to October, a manager (include an executive) participated in individual questionnaires. And the SPSS v14.0 was applied to analyze data of this study. Results: This study has shown that the management characteristics have an effect on the finance and satisfaction performance. In particular, the 'business strategy' and 'marketing' of management characteristics were important factors that affects finance performance and the 'business strategy', 'marketing' and 'operation management' were important factors that affects satisfaction performance. Conclusions: Consequently through this result, we should make an efforts to 'business strategy' and 'marketing' of management characteristics.

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참고문헌

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피인용 문헌

  1. Influences on Store Selection and Recommendation Intention According to Lifestyles - Centered on Optical Shops - vol.20, pp.2, 2015, https://doi.org/10.14479/jkoos.2015.20.2.83
  2. A Study of Market Segmentation of Optical Shop Based on Customer's Values vol.20, pp.4, 2015, https://doi.org/10.14479/jkoos.2015.20.4.405
  3. A Study of Awareness Level Based on the Classification in Optical Shop Name - Foucused on University Students in Their Twenties and Thirties - vol.20, pp.4, 2015, https://doi.org/10.14479/jkoos.2015.20.4.425
  4. 가치관이 점포선택과 만족도에 미치는 영향에 관한 연구 - 안경원을 중심으로 - vol.19, pp.4, 2013, https://doi.org/10.14479/jkoos.2014.19.4.419