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A Weight Analysis for Measuring the Management Performance of Strategic Business Units of Large Construction Companies

대형건설기업의 경영성과 측정을 위한 전략사업본부 비중분석

  • Lee, Dong-Hoon (Department of Architectural Engineering, Kyung-Hee University) ;
  • Park, Hye-Sung (Design Standard Team, Incheon Development & Tourism Corporation) ;
  • Kim, Jung-Chul (Hyundai Engineering and construction) ;
  • Kim, Sun-Kuk (Department of Architectural Engineering, Kyung-Hee University)
  • Received : 2013.05.21
  • Accepted : 2013.10.15
  • Published : 2013.12.20

Abstract

The business environment that affects the management performance can be characterized by each Strategic Business Unit (SBU) since construction companies win overseas contracts due to the fairly good construction situations while experience a decline in the local housing market. Environmental changes can alter the strategic importance of the SBU when measuring the management performance. However, large construction companies apply BSC (Balanced Score Card) for collective calculation to determine the management performance, making it difficult to reflect the strategic importance of SBU. This method may create a distorted image of management performance that fails to take environmental changes into consideration, and as such it needs to be improved. Yet, there are no studies on the weight of each SBU considering environmental changes. Thus, the current study intends to analyze the weight of SBU for company-wide measurement of the performance of large construction companies. In addition, a model for analysis of SBU importance is proposed to respond to the constantly changing environmental situations and to modify the weight. For analysis of SBU weight, a questionnaire was conducted with 23 experts and hands-on workers, and the questionnaire result was quantitatively analyzed by applying the FD-AHP method. It is expected that the result will enable a model to be proposed to calculate the weight per division in a manner that reflects environmental changes and minimizes strategic distortion when measuring the management performance of large construction companies.

경영성과에 영향을 주는 경영환경은 플랜트의 호황에 의한 해외 수주 증가와 국내 주택시장의 침체 등 전략사업부(SBU: strategic business unit)별 명암이 뚜렷하다. 이러한 환경변화는 경영성과 측정 시 전략사업부의 전략적 중요도를 변화시킨다. 그러나 대형건설기업의 경영성과는 전략사업부별 경영성과를 BSC(Balanced Score Card)를 적용하여 일괄 합산하기 때문에 이러한 전략적 중요도의 반영이 어렵다. 이러한 방식은 환경변화를 반영하지 못한 왜곡된 경영성과를 도출할 수 있기 때문에 개선이 필요하다. 그러나 환경변화를 반영한 전략사업부별 비중에 대한 연구가 전무한 실정이다. 따라서 본 연구는 대형건설기업의 전사적 경영성과 측정을 위한 전략사업본부 비중분석을 목적으로 한다. 또한 전략사업본부 비중분석 모델을 제시하여 끊임없는 환경변화에 대응하여 비중을 수정 적용하는 방법을 제시하였다. 비중 분석을 위해 23명의 경영전문가와 실무자에게 설문을 실시하였으며 FD-AHP기법을 적용하여 결과를 정량화하였다. 본 연구의 결과는 전사적 경영성과 측정 시 전략적 왜곡을 최소화하며 환경변화를 반영한 분야별 비중산출을 위한 모델이 될 수 있을 것으로 기대한다.

Keywords

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