References
- Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. NY: The Free Press.
- Ahn, G. H., Hwang, S. J., & Jung, C. G. (2010). Fashion marketing. Seoul: Soo-Hak-Sa.
- Cassill, N. L. (1986). The influence of female consumers' employment orientation on lifestyle and evaluative criteria of apparel. Dissertation Abstracts International, 47(2), 31-41.
- Choi, E. S. (2004). A study on brand extension of apparel products. Unpublished master's thesis, Korea University, Seoul, Korea.
- Cho, E. J. (2002). Brand extension related to consumers' brand involvement and apparel product knowledge. Unpublished master's thesis, Hanyang University, Seoul, Korea.
- Chung, M. (1996). A study on correlation between clothing involvement and brand extension. Unpublished master's thesis, Sookmyoung Women's University, Seoul, Korea.
- Chung, M. S. (1999). The effect of fashion brand awareness and brand loyalty on brand expansion. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.
- Graeff, T. R. (1996). Using promotional message to manage the effects of brand and self-image on brand evaluation. Journal of Consumer Marketing 13(3), 4-18.
- Hartman, C. L., Price, L. L., & Duncan, C. P. (1990). Consumer evaluation of franchise extension products: A categorization processing perspective. Advance in Consumer Research, 17(4), 120-127.
- Hwang, J. S., & Yang, J. H. (2004). The relationships between benefit seeking and brand loyalty of fashion luxury goods. Journal of the Korean Society of Clothing and Textiles, 28(6), 862-871.
- Jacoby, J. E., & Chestnut, R. (1978). Brand loyalty measurement and management. NY: John Wiley & Sons.
- Jacoby, J. E., Olson, C. J., & Haddock, R. A. (1971). Price, brand name and product comparison characteristic as determinants of perceived quality. Journal of Applied Psychology, 55(6), 570-579. https://doi.org/10.1037/h0032045
- Jun, D., Choo, H., & Kim, H. (2010). A study on the clothing involvement, fashion innovativeness, impulsive buying, and brand loyalty of make university students. Journal of the Korean Society of Clothing and Textiles, 34(3), 424-436. https://doi.org/10.5850/JKSCT.2010.34.3.424
- Jun, D., & Rhee, E. (2008). The effects of adult women's innate innovativeness on involvement and fashion innovativeness. Journal of the Korean Society of Clothing and Textiles, 32(11), 1739-1749. https://doi.org/10.5850/JKSCT.2008.32.11.1739
- Jung, A. N. (2007). The influence of congruence between fashion brand personality and self-image on consumer brand relationship and brand loyalty. Unpublished master's thesis, Sungkyunkwan University, Seoul, Korea.
- Jung, M. S. (1999). A study on the effects of brand image on the brand extension of fashion. Unpublished master's thesis, Kookmin University, Seoul, Korea.
- Kang, K. J. (2007). The effect of consumer characteristics on the evaluation of extension products when brands are less similar to the extension category- Moderating effects of the consumer innovativeness and the deliberation. Unpublished master's thesis, Sogang University, Seoul, Korea.
- Kim, B. G. (2009). The effect of congruency of fashion brand image with self-image on the attitude towards brand extension. Unpublished master' thesis, Sungkyunkwan University, Seoul, Korea.
- Kim, M. S. (2006). Research on the moderating role of the characteristics of the extension product category when the brand extends through brand alliance. Unpublished master's thesis, Sogang University, Seoul, Korea.
- Ko, S. H., & Rhee, Y. S. (2008). The effect of clothing brand experience on consumer-brand relationship and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 32(1), 55-64. https://doi.org/10.5850/JKSCT.2008.32.1.055
- Lane, V., & Jacobson, R. (1995). Stock market reactions to brand extension announcements: The effect of brand attitude and familiarity. Journal of Marketing, January, 63-77.
- Lee, H. S., Ahn, G. H., & Ha, Y. O. (2009). Consumer behavior. Seoul: Bub-Moon-Sa.
- Lee, H. S., Choi, J. I., & Lim, J. H. (2004). Brand's attitude toward consumer's purchasing behavior: Its role in the consumer-brand relationship. Journal of Consumer Studies, 5(2), 85-108.
- Lee, J. W. (2007). The effects of customer's brand personality and congruity of self-image on brand equity. Unpublished master's thesis, Jinju National University, Jinju, Korea.
- Lee, J. Y. (2003). A study on the effect of brand identification on brand royalty. Unpublished master's thesis, Seoul National University, Seoul, Korea.
- Lee, T. H. (2005). The influence of congruence between parent brand personality and self-image on attitude toward extended brand: The moderation effects of perceived fit and previous knowledge. Unpublished master's thesis, Yeungnam University, Yeungnam, Korea.
- Lee, Y. J., & Ra, S. A. (2002). Brand personalitybrand congruity-brand equity model. Korean Marketing Association Journal, 17(3), 1-33.
- Li, J. (2006). A study of the effect of congruity between parent brand image and consumer self-image on consumer's brand attitude toward extended brand product. Unpublished master's thesis, Inha University, Inchoen, Korea.
- Lim, C. S. (2009). Brand management theory. Seoul: Na-Nam-Shin-Suh.
- Lim, J. S. (2003). The influence of brand-image and selfimage on brand purchase. Unpublished master's thesis, Dankook University, Seoul, Korea.
- Mackenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23(2), 130-143. https://doi.org/10.2307/3151660
- Oliver, R. J. (1999). Where is consumer loyalty? Journal of Marketing, 63(1), 33-44.
- Park, H. H., & Ku, Y. S. (2008). A cross-cultural study on the factors influencing on fashion brand loyalty between Korean and American college students -Focused on shopping orientations, clothing attributes evaluation, clothing benefits sought-. The Research Journal of the Costume Culture, 16(5), 910-923.
- Park, M. (2005). Explanatory variables of customer's brand loyalty to fashion luxury goods. Unpublished master's thesis, Seoul National University, Seoul, Korea.
- Quester, P., & Lim, A. L. (2003). Product involvement/brand loyalty: Is there a link?. Journal of Product & Brand Management, 12(1), 22-38. https://doi.org/10.1108/10610420310463117
- See, E. J. (1994). A study of the brand image strategy for brand expansion-for the exclusive Jeil Jedang 'Dashida' package design-. Unpublished master's thesis, Sookmyoung Women's University, Seoul, Korea.
- Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300. https://doi.org/10.1086/208924
- Son, G. S. (2005). The influence of congruence between parent brand image and self-image on attitude toward extended brand. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.
- Son, M. J. (2010). The effect of the self-congruity between brand image and self-image on attitude toward brand extension: Focusing on the mediating effect of the brand attachment. Unpublished master's thesis, Hanyang University, Seoul, Korea.
- Song, K. E. (2000). The influence of consumer variables as a moderator on evaluations of fashion brand extension. Unpublished master's thesis, Sungkyunkwan University, Seoul, Korea.
- Yang, S. (2007). Gender as a personality: The relation between consumer-brand gender congruity and brand attitude. Unpublished master's thesis, Hongik University, Seoul, Korea.
- Yoo, P. H., Kim, Y. J., & Han, S. M. (1997). Theory of contemporary marketing. Seoul: Jin-Young-Sa.
Cited by
- The Effect of Self-Monitoring, Pioneer Brand Awareness, Types of Endorsers on Quality Perception of Me-Too Brands - Focused on Outdoor Brand - vol.65, pp.8, 2015, https://doi.org/10.7233/jksc.2015.65.8.022