한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제14권3호
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  • Pages.430-437
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  • 2012
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
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친환경 섬유의류 제품의 감성 선호도와 신뢰도 조사 연구

Sensibility Preference of Eco-Friendly Fabric Products and Trust Reliability

  • 투고 : 2012.01.12
  • 심사 : 2012.04.02
  • 발행 : 2012.06.30
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초록

This study analyzed the sensibility of eco-friendly fabrics for college students and investigated their attitude on environmental problems, trust reliability onto eco-apparel products, and their purchase state. We tested 6 eco-friendly fabrics (recycled polyester, organic cotton, green tea, charcoal, bamboo, and nettle) through a survey using the Likert scale of 12 polar sensibility words. Most fabrics showed feelings that were smooth, natural, female, and country these were followed by fashion, cheap, functional, sustainable, warm, and vintage. In addition, nettle fabric showed 'rough' feeling, and recycled polyester fabric showed an 'artificial' feeling. Correspondence analysis showed the distance and direction between fabric types and sensibility words with a 2D diagram where the X axis was named with 'Soft <-> Hard' and Y axis was with 'Environmental <-> Manmade' to represent the relationship between fabric types and the sensibility words. According to the results of the multiple regression analysis, the cognition level of the consumer for environmental problems was found to be the most influential variable on the loyalty purchase of eco-friendly products; however, the trust reliability level of consumer onto eco-friendly apparel products was found to be the most influential variable on the conditional purchase of eco-friendly apparel products.

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참고문헌

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피인용 문헌

  1. The Effect of Electron Beam Irradiation on Chemical and Morphological Properties of Hansan Ramie Fibers vol.15, pp.3, 2013, https://doi.org/10.5805/SFTI.2013.15.3.430
  2. Tendency of Consumption and Safety Certification for Infant's Organic Cotton Apparel vol.39, pp.6, 2015, https://doi.org/10.5850/JKSCT.2015.39.6.924
  3. Sensibility Evaluation of Eco-friendly Apparel Products according to Recognition of Eco-friendliness vol.15, pp.4, 2013, https://doi.org/10.5805/SFTI.2013.15.4.642
  4. The Moderating Effects of Brand Familiarity in the Relationship between Perceived Value of Eco-friendly Apparel Products and Purchase Intention vol.25, pp.4, 2016, https://doi.org/10.5934/kjhe.2016.25.4.423
  5. The Influence of Perceived Risk of Up-cycling Fashion Product on Trust, Purchase Intention and Recommendation Intention vol.17, pp.2, 2015, https://doi.org/10.5805/SFTI.2015.17.2.216
  6. New-silver women’s fiber and material property preferences vol.24, pp.1, 2016, https://doi.org/10.7741/rjcc.2016.24.1.107